BLOGS

I Jumped at the Opportunity to Take Part in the FTD America's Cup During AIFD Symposium

"I’ve always been a performer and a competitor, be it dancing in competitions and performing in shows during my entire childhood, or more recently being a traveling stage presenter as an Oasis Design Director."

By: LAURA DALUGA | 27-07-2022 | 4 min read
Floral Designers Events

It’s been over two years since AIFD members were able to gather and have their National Symposium. We all know why: COVID! So when we were finally able to, (in Las Vegas, baby!) there was a lot of pent-up creativity, love, and expectation. I’d played it really safe throughout, scaling my travel and design plans back to a single, local, outdoor, floral sculpture show, Art in the Elements. Aside from that annual burst of floral creation, I idled. I planned, I plotted. When it was announced that the America’s Cup would take place at this reunion Symposium, I jumped at the opportunity.

The FTD America's Cup During AIFD Symposium

Four years ago when I competed in the America’s Cup, it was the US’s first qualifier contest in decades. Previously, a representative for the US was selected by FTD with little pomp or celebration. Art is subjective, right? How does art even get judged? Those of us who’ve passed the PFDE understand it's all about understanding the rules, the framework. For the World Cup, and each qualifying round, judging is guided by the 100 Points Judging System 

 

Working on My First Design for FTD America's Cup on Thursd

 

Always a Performer and a Competitor

Not all artists are into competing. I totally get that. Most creatives would sooner sell nothing they make, ever, than compete publicly in real time before their peers. Me? I’ve always been a performer and a competitor, be it dancing in competitions and performing in shows during my entire childhood, or more recently being a traveling stage presenter as an Oasis Design Director.

 

FTD America's Cup on Thursd

 

Solving Problems 

Even with the experience of creating designs live for audiences, travel, and logistics, and working with new-to-me wholesalers, I was rusty!! Before I’d even landed in Las Vegas, I knew that the specimen blooms I’d selected for my first round piece had not arrived. Not a problem! The AIFD design room has the best procurement and processing team around! With their help, we solved it. Next up- locating the refrigerator-sized box my structure had shipped in. It arrived, in pristine shape, in Las Vegas but was damaged in transport - inside the building. That’s how it goes sometimes! All we can do is control how we react- and so I channeled my inner Zen and spent my entire prep period straightening and reinforcing the broken spine of my piece.

 

 

Hard to Keep the Focus

All three primary rounds of designing took place on a single day! Early, mid-morning, and in the afternoon. Each round was two hours or less, a total blur for the competitor! To make the time crunch even tougher, for most of us it was the first time we’d been together in years! As I competed, I tried to keep my focus on the design ahead of me, but each time I raised my gaze, I locked eyes with someone I loved and hadn’t seen in ages. Hard to keep focus and more than a little tough to keep from jumping the stanchions to hug my flower family.

 

 

Deborah De la Flor Judging During FTD America's Cup on Thursd
Deborah De la Flor Judging During FTD America's Cup

 

 

Respect the Flowers

 
Sometimes- every once in a while- maybe one out of every ten or twenty pics I have on a face that actually shows how deeply I care for the flowers. Their longevity and their vase life are the results of a cumulative effort by the breeder, grower, exporter, and importer. As the designer, I must further add to that effort by designing carefully- thoughtfully- to further the life of these fleeting beauties. With OASIS Floral Products North America I can fully double how long my customer gets to enjoy my work. THIS is how we raise the bar. Bit by bit, step by step. Stem by stem. Every day...
 
 
 
Laura Deluga AIFD on Thursd
 

I designed with my heart. I proudly created floral artworks that represent me as a fourth-generation American floral artist. My three pieces, ultimately purchased in support of the AIFD Foundation, studied for their mechanics and techniques and hopefully will be reused someday. Each competitor brought all of themselves and it really showed. The bar keeps being raised. As it should!

 

Competitors FTD America's Cup on Thursd

 

 

 

Laura Daluga

Board Member at DIA's Friends of Art & Flowers - Design Director at OASIS Floral Products North America - Event Chair at Art in the Elements

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