Have you ever seen flowers that start so humble and then open so majestically? The Amaryllis is some cut flower to behold, and now is the time to get them. For me, this meant I had to go on a quest to see a grower and ask him all about this astounding flower. So, I went to one that's not too far from the Westland auction. In the town of Maasdijk—at a stone's throw from the most southern of the three Royal FloraHolland auctions—, Van der Ende Flowers.
Together with all other Dutch growers of cut Amaryllis, Van der Ende is a beacon of expertise and passion in the cultivation of this beautiful flower. That's why they collectively run a campaign as AmaryllisInfo to mutually promote this flower with florists and consumers.
So, let's find out how...
The Art of Amaryllis Cultivation
Cultivating Amaryllis, botanically also known as Hippeastrum, is no small feat. The process is a year-long of hard work, starting in January when the bulbs are planted. These bulbs are carefully nurtured through the growing phase, which lasts until July. It’s during this time that the magic begins—the buds start forming within the bulbs, setting the stage for the stunning blooms to come.
Next comes the preparation phase, which spans ten weeks. The flower beds are maintained at a consistent 13°C, storing warmth in the soil and ensuring optimal conditions for the bulbs. After this crucial period, the foliage is removed, allowing the plants to focus all their energy on the flowers. Eight weeks later, the Amaryllis is ready for harvest, delivering vibrant blooms that are as hardy as they are beautiful.
Where I am right now, at Van der Ende, this meticulous process takes place across 10 hectares of state-of-the-art greenhouse space, where every plant receives the care and attention it deserves. The result? An Amaryllis of unparalleled quality, available from late September all the way until May.
A Flower for Every Occasion
Van der Ende and its fellow growers have a deep appreciation for the versatility of Amaryllis, calling it a "true winter flower." Its long vase life, coupled with its striking appearance and variety of forms, makes it a favorite among florists and customers alike. From bold holiday arrangements to understated centerpieces, the Amaryllis is a flower that can do it all.
The range has been extending over the years to offer the right Amaryllis to anyone and for every occasion. The assortment goes from the familiar large, bold blooms to delicate, double-flowered beauties. And what about those bizarre cybister varieties—flowers with intricate, spider-like forms? Did you ever have those? Implementing new products to the line marks the dedication to innovation within the whole Amaryllis sector.
Catch some of the magic by downloading the extensive Amaryllis Catalogue at the AmaryllisInfo website with explanations in English, German, Dutch, and French. Which of the almost forty growers have which Amaryllis variety? It's all there.
Promoting the Amaryllis
Growers like Van der Ende are not just cultivating flowers, they are all passionate advocates for the Amaryllis. As a member of the Amaryllis promotion committee, he works tirelessly to raise awareness about this extraordinary flower. The committee’s efforts include collaborations with wholesalers, florist schools, trade publications, and social media campaigns. By showcasing the versatility and charm of Amaryllis, they aim to inspire florists to incorporate it into their designs and share its beauty with their customers.
These promotional activities play a crucial role in maintaining the flower’s popularity. By educating florists and consumers alike, the committee ensures that the Hippeastrum remains indispensable in floral arrangements, especially during its peak season.
Caring for Amaryllis
To help florists and customers get the most out of their Amaryllis, Martijn van der Ende Flowers shares a few simple care tips:
-
Stem care: Amaryllis stems are hollow, which means they need a bit of extra attention. Cutting them straight at the base prevents curling, although some people enjoy the natural twist for its unique aesthetic. For added support, tape or a small wooden stick can be used to reinforce the stem.
-
Choose the right vase: A sturdy, clean vase is essential. Fill it with water and ensure the stems are properly supported to keep the blooms upright and looking their best.
- Avoid ethylene exposure: Keep Amaryllis flowers away from fruit bowls, as fruit emits ethylene gas, which can cause the flowers to age more rapidly.
-
Extra support: To give the hollow stems additional stability, wooden sticks can be inserted inside them. This simple trick ensures that even the tallest stems remain upright.
With these tips in hand, anyone can enjoy the beauty of Amaryllis to its fullest, whether in a professional floral arrangement or a simple home display.
Celebrate the Amaryllis Season
The growers sure hope that all the dedication they have put into the art and science of Amaryllis cultivation shines through in every stem, and every flower, making them a trusted partner for florists and a beloved name in the floral industry. Their work ensures that florists around the world have access to exceptional blooms that inspire creativity and elevate their designs.
Florists, in particular, find that Hippeastrum adds a touch of drama to their offerings. The flower’s availability peaks in November and December, making it a go-to choice for festive bouquets. And thanks to its impressive durability, customers can enjoy its beauty for weeks, long after the holidays have passed.
The season is on. So, go out there and get your Amaryllis cut flowers, and create your own piece of art in which the Amaryllis will inevitably stand out. With its bold colors, striking forms, and remarkable longevity, it’s a flower that truly deserves its time in the spotlight. Did you get yours already?
My Insta Reel at Van der Ende Amaryllis
This is what happened when I visited Van der Ende. So many colors, sizes, shapes! Choose yours and get ready for magical times!
