This Is Thursd | Global Floral Industry Magazine

Thursd is the global online magazine for the flower and plant industry.

About Thursd

Founded as an independent digital publication, Thursd exists to document, explain, and showcase what is happening in professional floriculture worldwide. Florists, growers, breeders, importers, retailers, suppliers, designers, and floral brands use Thursd to stay informed about trends, product and variety launches, creative movements, industry events, and market developments shaping the global flower and plant sector.

Through daily editorial publishing and international distribution, Thursd has become a trusted reference point within the industry. It connects stories, people, products, and ideas across regions and disciplines, helping professionals understand what matters and where the sector is heading.

What You’ll Find on Thursd

Thursd publishes professional floriculture content created for industry use rather than consumer promotion.

This includes:

✓ Industry news and market developments
✓ Flower and plant trends
✓ Product and variety launches
✓ Grower, breeder and brand stories
✓ Creative inspiration from florists and designers
✓ Coverage of international trade shows and industry events
✓ Topics related to innovation, sustainability, and transparency

Content is structured to provide clarity, context, and long-term relevance, supporting both timely industry news and evergreen reference material.

A Platform Built for Discoverability

Thursd is designed as a digital-first platform, optimized for discoverability across search engines and modern AI-driven knowledge systems. As a result, Thursd content remains visible and relevant long after publication and is frequently referenced across professional networks, industry media, events and digital research tools.

This makes Thursd not just a place to read industry stories, but a place where floriculture knowledge is continuously surfaced, shared, and rediscovered.

Who Participates on Thursd

Thursd brings together professionals from across the global floral value chain.

Participants on the platform include:

✓ Breeders and growers
✓ Importers and suppliers
✓ Florists and retail chains
✓ Floral designers and creative professionals
✓ Brands, organizations, and event organizers

Each profile, story, or feature contributes to a broader industry picture, showing how products, people, and companies are connected within professional floriculture.

Join Thursd

Professionals and companies can create a presence on Thursd to share their story, showcase products or portfolios, and connect with an international professional audience.

Joining Thursd is straightforward. Register via our Join Thursd page or contact us at hello@thursd.com.

Why Professionals Choose Thursd

✓ A visible profile within a trusted industry environment
✓ Direct links to your website, webshop or channels
✓ Space to showcase products, portfolios and teams
✓ Editorial storytelling rather than generic promotion
✓ Distribution through Thursd’s website, newsletter, and social channels
✓ Long-term discoverability through strong search visibility

Thursd focuses on credibility, context, and relevance, helping industry stories travel further and last longer.

In Short

Thursd is where the global floral industry documents itself, stays informed, and shares what shapes the future of flowers and plants.

FAQ

What is Thursd?

Thursd is the leading global digital platform for flowers and plants. It connects the floriculture industry through high-quality content, professional visibility, and a strong international network. Growers, breeders, florists, retailers, distributors, suppliers, floral brands, and other industry organizations use Thursd to stay informed, inspired, and connected to what matters in the market.

Who is Thursd for?

Thursd is built for professionals across the entire floriculture value chain. This includes growers, breeders, exporters, florists, garden centers, retailers, designers, wholesalers, and industry partners. While content often reaches a broader audience through social media and influencers, the platform’s core focus is on B2B professionals.

What type of content does Thursd publish?

Thursd publishes industry news, in depth features, interviews, trend analyses, grower stories, design inspiration, sustainability insights, and market developments. Content is editorially driven, globally sourced, and focused on relevance and credibility rather than volume or hype.

How close is Thursd to what is happening in the market?

Very close. The Thursd team is continuously active on the ground across Europe, Africa, and Latin America. We travel extensively to visit growers, breeders, distributors, retailers, trade shows, and industry events worldwide. This direct exposure ensures our content and insights are rooted in real market dynamics, not desk research.

How does Thursd help companies and brands in floriculture?

Thursd helps companies build visibility, relevance, and positioning within a highly fragmented global market. Through content, campaigns, and network activation, we help brands tell their story, reach the right audiences, and stay aligned with where the market is heading. Many partners also use Thursd as a strategic sounding board for marketing and business development decisions.

What do advertisers and content partners gain beyond visibility?

Beyond reach, partners gain access to Thursd’s global network and industry intelligence. We actively think along with partners about narrative, positioning, and market fit. Because we see what is happening across regions and segments, we can add strategic context that strengthens marketing impact and supports commercial objectives.

What does Thursd mean by being a connector?

Thursd connects people, companies, and markets across the global floriculture value chain. We sit between growers, breeders, florists, retailers, distributors, and influencers, and actively link them through content, visibility, introductions, and collaboration. Our role is not transactional brokerage, but network activation at scale.

This global presence matters because floriculture is neither static nor local. Market conditions, consumer preferences, logistics, and sustainability requirements evolve differently per region and change rapidly. By being present in multiple markets, Thursd understands these shifts firsthand and connects insights that are often missed from a single-market or purely digital perspective.

Thursd is not a marketing agency or consultancy. We remain an independent platform. However, due to our position in the ecosystem, strategic thinking naturally becomes part of how we collaborate with partners. This value is embedded in the relationship, not offered as a separate service.

How do I join Thursd or create a company presence?

Companies and professionals can join Thursd through content partnerships, advertising packages, campaigns, or community participation. Presence can range from editorial features and branded storytelling to longer-term partnerships aligned with visibility, positioning, and market engagement. The appropriate format depends on the objectives and the audience.

You can register via the Join Thursd page or contact hello@thursd.com to explore the best way to participate.

How does Thursd benefit the broader floriculture industry?

By connecting stakeholders, sharing insights across borders, and increasing transparency, Thursd helps the floriculture industry move faster, communicate better, and adapt to change. This strengthens individual businesses while contributing to a more informed, resilient, and future-ready global flower and plant sector.