Basically, the idea was that a flower surprise is even worth more on a day that isn't called Valentine’s. It’s about bringing love and joy in a dark lockdown daily life. 
Flowers and Balloons to Create Impact
The bouquet is made of paper pompoms on wooden sticks- after filled with the new pastel-dyed Topspin chrysanthemum and the metallic-colored anthurium. The metallic structure of the anthurium is remembered as helium balloons. So we created a whole set.
Timo Bolte:
The idea behind this project was that being stuck at home doesn’t mean that you can’t be romantic or surprise your other half, your best friend, your roommate, your family...
Surprise Proposals
Also thinking forward to a surprise proposal when wedding season is hopefully starting again. These days, everyone on social media is all over balloons. They are a very big topic. I love working with them. It's all about joy and happiness. Flowers and balloons look extravagant together. They are easy to handle, so florists could make good extra money by including balloons in their collection and services. They don't cost much, they don't need big storage space, but they give a massive effect. 
Creating Content with Flowers and Balloons
The other idea was creating content to publish because people only buy what they see. So if a florist wants to sell a service or product, they have to show it. Otherwise, nobody knows that they are providing this service. And as no events are going ahead, everyone is running out of material to post, so styled shoots are a good way to pimp the portfolio and keep content going to entertain followers and potential clients. There is nothing worse than an old timeline on socials. If I see the last posting was 3/4/5 months ago, I am not sure if the company still exists after covid.
Styled Shoot
You really have to go on the styled shoot and content production side, I mean, that’s marketing! Nothing more important than this. It’s like Karl Lagerfeld said:
You have to throw money out of the window and it will come back through the door.
