If there’s one person who's redefined how we talk about plants in the modern world, it’s Michael Perry, famously known as Mr. Plant Geek. With over twenty-five years in horticulture, Michael has cultivated a career that blends deep industry knowledge with a bold, creative edge. From introducing new plant varieties in his early days to now creating engaging content for global brands and trade shows, he’s carved out a unique role as a plant promoter, educator, and all-around green industry disruptor.
On the 10 Questions this week, Michael opens up about his journey, how he’s stayed ahead of trends, what drives his creative process, and why he believes gardening should be both personal and guilt-free. Whether he’s producing videos, presenting on TV, or launching cutting-edge displays like the Horticulture Hypertrain, one thing’s certain: Mr. Plant Geek is always growing—and taking the plant world along for the ride.
Question 1
For those who don’t know you, who are you, and what do you do?
"My name is Michael Perry, also known as Mr. Plant Geek. I see myself as a connector in the plant world—a promoter of all things green. I’ve been in the industry for over twenty-five years. I started out at a mail-order company introducing new plants and now work freelance, creating content for brands and trade shows across Europe and globally. I grew up with my grandparents, who loved plants. That’s where my passion was rooted. But even then, I had an entrepreneurial streak."
Question 2
What is so special about your job?
"I think what I do is unique. I’m essentially a plant promoter and industry influencer—a role I’ve carved out for myself, which I’m honestly proud of. I work hard, aim to be efficient and easy to collaborate with, and everything I do comes from a genuine love of plants. That authenticity is what makes the difference."
Question 3
Are there any specific challenges or obstacles you’ve faced at work, and how did you overcome them?
"I wouldn’t say I’m a blindly positive person—no toxic positivity here. I enjoy challenges and the excitement of new ideas. Sometimes, to create something truly original, you need to be a bit wild. I don’t view things as obstacles; they’re more like stepping stones. Sure, I have projects that feel overwhelming now and then, but I always push through."
Question 4
What are the threats in the industry, and if so, do you have any solutions for them?
"One challenge is misinformation and misunderstanding. For example, when a new hybrid plant is introduced, people sometimes assume it’s genetically modified and get unnecessarily anxious. That’s where education comes in. We need to help people make informed plant choices—ones that support pollinators and biodiversity—but without guilt-tripping them. Gardening should first and foremost be about personal joy, while also benefiting wildlife."
Question 5
How has technology, such as e-commerce platforms or digital marketing, affected your industry? What strategies have you employed to stay competitive?
"I’ve always tried to stay ahead of the curve with social media. In the past, it was Facebook, then Instagram, and more recently, I’ve moved onto platforms like Substack. It’s about connecting with where the consumer is and recognizing that different platforms attract different types of people. I’ve also noticed how plant buying habits have evolved—now, through video and demos, we have more opportunities than ever to educate and inspire, even if someone never sets foot in a garden center."
Question 6
Who (in or outside the floral industry) is an inspiring example to you? And Why?
"I don’t really have many role models because I tend to focus on my own path. I’m not one to compare myself to others. But growing up, Pippa Greenwood—who hosted gardening shows when I was a kid—was definitely an early inspiration. I actually got to work with her recently, and it was such a cool, full-circle moment for my 10-year-old self."
Question 7
How do you handle stress or difficult moments in your life?
"I keep things moving by only focusing on what I need to do when I need to do it. I live by written to-do lists and scheduled phone reminders. That way, even with a hundred things going on, I stay calm in the moment. If I don’t need to think about something until Tuesday, I don’t! It helps me feel present and organized."
Question 8
What has been the best (floral or non-floral) news for you lately, or of the last year?
"At Plantarium this August, we’re launching the Horticulture Hypertrain—a fresh concept for displaying plants and spotlighting new genetics. I’ll also be creating unique content at the Floral Art World Cup with Decorum. I’m always looking to push boundaries and explore new ways to get people excited about plants."
Question 9
Which is your favorite flower/plant, and why is it good for you?
"It has to be the Iris. I remember growing them with my grandma—she taught me how to divide them when I was young. There’s an Iris for every season, every climate, every color. They’re endlessly beautiful and personally meaningful."
Question 10
What are you doing this weekend?
"On Saturday afternoon, I’ll be working—I have a QVC show called Discover Plants with Michael. After that, I’ll head to FaceGym for a facial and massage, and then meet some friends for dinner. On Sunday, I’ve promised myself not to do any work. Hopefully, I’ll make it to the beach!"
All pictures courtesy of Michael Perry.
