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A Collaboration That Brings You the Perfect Pink Cherry Blossoms From Japan

Aucnet has partnered with JA Shonai Midori, a grower cooperative, to bring the beauty of Japanese cherry blossoms to the World

By: THURSD. | 15-10-2025 | 5 min read
Floral Education Flowers
Aucnet’s Partnership With JA Shonai Midori Brings Japanese Cherry Blossoms to the World - Thursd Article

Cherry blossoms (Prunus serrulata) are members of the Prunus genus, alongside relatives like plums, peaches, and apricots. Also called sakura, they hold great significance for the Japanese culture. Their quiet elegance draws the eye effortlessly. Think soft petals opening up to reveal subtle shades of pink against the fresh green of the leaves. Quite a sight to behold, you say!

For generations, they have woven themselves into Japanese life, carrying meanings of renewal and the beautiful impermanence of all things. Though deeply rooted in Japan's heritage, these flowers now travel far away from their mountainous birthplace, thanks to organizations like Aucnet, which guarantees they bring moments of serenity to people around the world.

A Journey Through Cherry Blossom History in Japan

But let's start by tracing the roots of the cherry blossoms in Japan. Cherry trees have dotted the country's wild mountain landscapes even since long before recorded history. During the Nara period (AD 700), Chinese influence dominated Japanese aesthetics. Back then, even the Waka poetry celebrated plum blossoms as the quintessential flower.

 

Aucnet’s Partnership With Ja Shonai Midori Brings Japanese Cherry Blossoms to the World
Cherry blossoms up close

 

Generally, plum and peach trees introduced from China—non-native species not found growing naturally in the wild in Japan—held prominence in ornamental gardens. Even the word ‘flower’ itself, in particular, pointed straight to plum blossoms, which, along with these others, came from abroad. But by the Heian period from AD 784, a change started to happen.

Local Japanese traditions and cultures flourished, taking center stage. ‘Flower’ increasingly came to refer specifically to the cherry blossom. The culture of appreciating these flowers spread widely. During this period, cultivated varieties of cherry trees, including Yamazakura and Edohigan, were developed, and the production of saplings for planting in gardens began.

 

Aucnet’s Partnership With JA Shonai Midori Brings Japanese Cherry Blossoms to the World

 

The ‘Weeping Cherry’ is a cultivated variety born during this time, as well. Many of these long-lived, giant trees, often over several hundred years old, are planted as solitary varieties at shrines and temples, and currently, 33 of these solitary trees are designated as National Natural Monuments, carefully preserved.

The Edo period (AD 1600) brought perhaps the most significant development in cherry blossom cultivation. It marked the creation of Somei Yoshino through crossing Edohigan and Oshima cherry varieties. Grown from grafts of one original tree, the variety caught on for its large, full, and eye-catching flowers that abundantly bloom.

 

Aucnet’s Partnership With JA Shonai Midori Brings Japanese Cherry Blossoms to the World - Thursd Article

 

Following the Meiji period (1868-1912), Somei Yoshino spread nationwide, becoming the go-to type for cherry blossoms in Japan. It formed the basis for modern Hanami celebrations, where each spring, people gather to enjoy the festivities marking the joyful tradition of viewing cherry blossoms. Hanami has caught on across the world.

Bringing Japanese Cherry Blossoms to the World

Now, turning to Aucnet's role in sharing these cherry blossoms with the world, it handles exports, sending branches to places where the seasons differ greatly from Japan's. For instance, when heading to Europe, where temperatures stay fairly steady, buds at the same stage as those back home in Japan work just fine.

 

Aucnet’s Partnership With JA Shonai Midori Brings Japanese Cherry Blossoms to the World - Thursd Article

 

A key partner in Aucnet’s work is JA Shonai Midori, an agricultural cooperative in Yamagata Prefecture. Aucnet has teamed up with JA Shonai Midori since about 2011, and their focus lies on exports to Hong Kong, Vietnam, and Singapore, especially around the Lunar New Year. Lately, they have, however, added the Netherlands to the list.

Even though the Dutch have their own local cherry blossom, Japan's Keio variety ships out earlier, giving it an edge. Still, yet, JA Shonai Midori’s growers have a strong bond, pulling together smoothly for exports, which makes them reliable. During busy times like the Lunar New Year, when the orders are large, they cultivate and deliver consistent sakura that can be shipped with assurance, maintaining steady quality that one can count on.

 

Aucnet’s Partnership With JA Shonai Midori Brings Japanese Cherry Blossoms to the World - Thursd Article

 

Exporting to Asia means dealing with big temperature swings, so adjusting the buds takes extra precision. The growers go the extra mile, traveling to the destinations themselves, feeling the local weather, and using that insight to fine-tune their methods. Japan's winters also change a lot year by year—some chilly, some mild. So, adapting to that calls for real know-how built over time. Under the chairman, Takahashi's guidance, a group of 20 producers handles the Keio cherry shipments, and for 2025, they sent out around 170,000 stems, a solid showing of their effort.

 

Aucnet’s Partnership With JA Shonai Midori Brings Japanese Cherry Blossoms to the World - Thursd Article

 

Growing Cherry Blossoms and the Science Behind Their Perfect Pink Petals

If you have ever wondered how these cherry blossoms achieve their beautiful pink color and stay healthy, it all comes down to anthocyanin in the petals. This pigment, which gives the flowers their characteristic pink shade, needs specific conditions to form properly. These are low temperatures combined with ultraviolet light exposure—essentially, cold weather and sunlight working together.

 

Aucnet’s Partnership With JA Shonai Midori Brings Japanese Cherry Blossoms to the World - Thursd Article

 

Cherry blossoms also do not appreciate quick-warming conditions, as these make them open rapidly and drop their petals just as fast. As the flowers mature and near the end of their life, the pink deepens from increased anthocyanin accumulation.

The Outlook for the 2026 Season

For the 2026 season, things are shaping up well. Growers are already growing their Keio cherry trees, and shipments run anywhere from the end of the year through mid-March. Right now, the buds are forming nicely, and the trees look strong and healthy.

 

Aucnet’s Partnership With JA Shonai Midori Brings Japanese Cherry Blossoms to the World - Thursd Article

 

The 125cm branches sell the most for exports, but there is also a bigger 165cm option. Aucnet aims to push that larger size more actively. Orders for Lunar New Year cherry blossoms are open now, so one can reach out to Aucnet directly, or if in Europe, check through Greenflor.

 

Photos by Aucnet.

FAQ

What do cherry blossoms symbolize in Japanese culture?

Cherry blossoms symbolize spring, renewal, and the fleeting nature of life, as their beauty peaks for only about two weeks before the petals start to fall. They also represent hope, new beginnings, and love, and were historically considered sacred dwelling places for mountain deities. This concept of beautiful impermanence is central to their cultural significance.

Are there different varieties of cherry blossoms with different colors?

There are close to 300 varieties of cherry blossom flowers in Japan, displaying a range of colors. Many are dark pink when in bud, lighter pink when blossoming, and pale pink or white when fully open. Some varieties, like Ukon sakura, even produce rare yellow-tinged petals instead of the typical pink and white shades.

What's the difference between Japanese cherry blossoms and other locally grown varieties?

Japanese cherry blossoms, particularly varieties like Keio, are cultivated with centuries of expertise and specific growing techniques adapted to produce flowers with optimal color, form, and vase life. They are grown in regions with ideal climate conditions and benefit from growers' deep knowledge of timing and temperature management. The Keio variety exported by Aucnet from JA Shonai Midori also arrives earlier in the season than many local European varieties, giving customers access to these beautiful flowers when alternatives may not yet be available.

How long do cut cherry blossom branches last in a vase?

Cut cherry blossom branches typically have a vase life of around two to three weeks, though once the flowers fully open, the blooms usually last about a week. To maximize their lifespan, change the water every few days and keep it fresh and clean, as this prevents natural bacteria from developing.

How should I care for cherry blossom branches once I bring them home?

Place your branches in a vase filled with warm water and change the water every few days or whenever it appears murky. Mist the delicate flowers often and consider using a humidifier in the room to prevent petals from dropping too quickly. Keep them away from direct sunlight and drafts for the best results.

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