Florabundance, one of the floral industry’s most respected wholesale distributors, has stepped into the global spotlight once again—this time through Netflix’s popular lifestyle series With Love, Meghan. Season 2 premiered on August 26, 2025, with Episode 1 featuring Florabundance flowers front and center, highlighting the role of flowers in everyday living and creative expression.
From Carpinteria to Netflix
Viewers may remember Season 1, where Meghan Markle visited Florabundance’s Carpinteria facility, hand-selecting flowers alongside Wholesale Floral Consultant José Rabelo. The moment introduced global audiences to the vast cooler filled with premium varieties and gave a glimpse into the expertise behind sourcing and arranging flowers.
Season 2 builds on that connection. In Episode 1, Meghan references the 'Flower Mart', a clear nod to Florabundance, while showcasing arrangements crafted with American-grown flowers. Many of these stems come from small- and medium-sized farms across the West Coast and Midwest, reinforcing the distributor’s strong relationships with local growers and its commitment to sustainability in the floral supply chain.
A Win for the Floral Industry
For Florabundance, the recognition goes beyond visibility. “Any time flowers are featured in media, it’s a win for the floral industry,” said Joost Bongaerts, CEO of Florabundance. “It sparks greater interest from the public to enjoy flowers more often—daily or weekly—and we all know the benefits they bring, from stress relief to boosting happiness.”
This spotlight on American-grown flowers resonates with Meghan’s philosophy, as she reflects in the series: “We are not in the pursuit of perfection.” Whether displayed in a formal arrangement or casually placed in a vase, flowers continue to be a reminder of beauty, joy, and well-being in everyday life.
Uplifting the Floral Community
Florabundance’s appearance on With Love, Meghan underscores the company’s mission: to connect professional florists, event designers, and creatives with exceptional floral products while supporting American flower farms. By bringing local growers’ harvests to screens worldwide, Florabundance not only elevates its own story but also amplifies the voices of the dedicated floral community working behind the scenes.
As Netflix continues to share clips and behind-the-scenes features across its channels, the floral world has a rare opportunity: millions of viewers are inspired to embrace flowers in their daily lives. For Florabundance, this milestone solidifies its position as more than a wholesaler—it is a champion of American-grown flowers and a key voice in the global floral conversation.
Feature image by @florabundance.
