Carpinteria, California, is known for its long rows of flower fields and the tight-knit community behind them. This month, Florabundance, one of the region’s cornerstone wholesalers, has been featured on the television series 'World’s Greatest!...' (Season 24, Episode 398), produced by How 2 Media and aired on Bloomberg TV.
The episode takes viewers inside Florabundance’s Carpinteria headquarters, offering a rare look at how flowers are received, processed, and shipped overnight to floral professionals across the United States. It’s a window into the Central Coast’s floral heartbeat and how it connects to designers, event professionals, and retailers nationwide.
Rooted in Carpinteria, Connected to the World
As a Certified American Grown wholesaler, Florabundance works closely with flower farmers in Carpinteria and Santa Barbara County. These growers, many of them family-owned, provide much of the company’s selection. To ensure year-round access to unique varieties, Florabundance also integrates specialty imports. This mix reflects today’s floral industry—deeply local, yet globally connected.
“For more than thirty years, Florabundance has proudly called Carpinteria home,” the team shares. “This recognition is not just about us—it’s about the farmers, the workers, and the community that make California flowers possible.”
You can also read 10 questions to Joost Bongaerts, the director of Florabundance, on Thursd here.
A Spotlight for the Floral Industry
For florists and designers who may not have seen the behind-the-scenes of a wholesaler, the 'World’s Greatest!...' The feature highlights the care that goes into every stem. The logistics, the commitment to freshness, and the relationships with growers all come together to ensure that floral professionals can create at the highest level.
This national recognition doesn’t just celebrate Florabundance—it shines a light on the Central Coast as one of the most dynamic flower-growing regions in the world.
To watch this feature, refer to the link below:
