Anne Vitchen, a French floral designer particularly in the haute couture world has a decades-long career and a distinct style, making her one of the most sought-after floral designers in Paris. She is very well known for her unprecedented creativity and eye for detail that transforms flowers into quite literally visual works of design and art. Join her in this week's florist special.
Anne Vitchen - A French Eye and Style for Floral Design
Parisian flower lover Anne Vitchen, who has always been interested in decorative arts and design, eventually decided to pursue her passion: flowers although she didn't always know her career would end in this fabulous world. She opened her boutique in the 8th arrondissement of Paris in 1998, motivated by her never-ending fervor.
Anne's elegant and poetic style of putting her hands working with grace when it comes to flowers quickly delighted the world of luxury and what followed was what marked a before and after in her life. She became the 'Lady of Flowers' for a very prestigious hotel and you're about to find out why.
During this time of the year when she kickstarted her boutique and flower business, she quickly started to accompany the most prestigious fashion and jewelry houses, as well as exceptional artisans. Her playgrounds, skills, and everything she learned during her earlier years make for the most beautiful reception venues, providing the perfect backdrop for her ceaseless compositions.
The Lady of Flowers for the Ritz Hotel
It was back in 2015 when Anne Vitchen was chosen as the 'Lady of Flowers' at the Ritz Paris, which she describes as the most beautiful hotel in the world. With an enthusiasm and a joy of life that she shares with her team every day, she imagines the floral identity of this prestigious house. In this role, she is responsible for creating the floral displays that adorn the hotel's public spaces, suites, and event venues. Her work at the Ritz is a perfect example of how she uses flowers to enhance the ambiance of a space, creating an atmosphere of luxury and refinement that complements the hotel's storied history.
Her name has become a representation of refinement and excellence wherever she goes, especially in France. Anne has worked countless times for and has done incredibly varied floral compositions and installations for the luxurious hotel and has no plans of stopping anytime soon because for her every opportunity to create with flowers is beyond golden.
The experienced floral designer and creator specializes in custom-made work. She can't limit herself to only 'bouquet' work, as her passion only finds expression in staging the locations entrusted to her. Jewelry, fashion, luxury hotels, spectacular locations, museums, and institutions rely on her work and trust her vision and floral perspective to set up their most beautiful and special events.
When you scroll through her work, whether that be on Anne's website or Instagram account, you'll see her work is a free expression of beauty in all its forms: flowers, decorative objects, colors, tableware, light...you name it! She does it.
She regularly collaborates with magazines and photographers around the world for fashion editing so if you're interested in seeing more, take a good scroll of Anne Vitchen's website and you'll find wonders plus workshops she gives.
Do check also this article about her when she took over the DAAily bar during the 2022 Milan Design Week.
Photos by @anne.vitchen.
