Jessica Etherington (Jess) is the owner and lead designer of Rose & Bloom, a floral design studio. She creates stunning floral arrangements for weddings, elopements, and luxury gift bouquets across the Lake District and Lancashire. What began as a hobby grew into a lifelong passion — and ultimately, a thriving business. Inspired by the beauty of the changing seasons, she specializes in romantic floral designs that bring emotion and delicacy to every wedding and special occasion.
How Jess of Rose and Bloom Turned a Creative Spark Into a Full-Time Floral Studio
Based in the coastal town of Lytham, Jess keeps things simple: she likes being outside, spending time with people who matter, and working with her hands. What started as a creative outlet slowly turned into something more serious — and eventually into her job.
She’s always been into making things. Drawing, painting, anything creative. After taking time off to raise her two boys, she felt the need to do something for herself again. That led her to try a floristry course. From day one, it clicked. She didn’t overthink it. She just knew it was something she wanted to keep doing.
When she’s not working, Jess is usually catching up with friends, out for a walk, cooking something good, or planning her next trip — preferably somewhere she hasn’t been before.
The Rose and Bloom Approach to Wedding Flowers
At Rose and Bloom, Jessica Etherington brings a modern, refined take to wedding flowers — designs that feel natural, romantic, and beautifully put together without trying too hard. Her style leans into soft textures, thoughtful color palettes, and arrangements that feel like they belong in the landscape.
Drawing influence from the Lake District and classic English gardens, Jess focuses on creating flowers that match the mood of the day, whether it’s an intimate elopement or a large-scale celebration. From bouquets to full installations, every piece is tailored, intentional, and made to reflect the couple it’s created for.
In her business, Jess uses flowers to tell a story that’s personal, thoughtful, and completely tailored to each couple. From initial sketches to large-scale installations, she works closely with clients to bring their wedding vision to life through curated floral design. Every bouquet is created with intention, every arch is built to hold meaning, and every detail is there for a reason.
Whether the day calls for something wild or more refined, she creates arrangements that reflect the couple’s style and energy. Her work is grounded in seasonality, subtle colour palettes, and natural textures, turning every space into something unforgettable. For Jess, florals, besides being the main decoration characters, are an integral part of the overall experience.
An Entire Wedding Process by Jess
Wedding flowers should feel natural, considered, and completely aligned with the atmosphere of the day. Here’s how the design process at Rose and Bloom unfolds, from first ideas to final arrangements.
Step 1 - Initial Consultation
The process begins with a relaxed conversation — either over the phone or on Zoom — to explore the couple’s style, colour preferences, and overall vision. This step is about understanding the tone of the day and how flowers can help bring that to life, from favourite blooms to mood and setting.
Step 2 - Moodboard and Floral Proposal
Following the consultation, a tailored floral proposal is created alongside a curated mood board. This includes recommended seasonal flowers, design suggestions, and options for making the most of each arrangement throughout the day.
Step 3 - Ongoing Planning and Coordination
As the wedding approaches, the planning continues with close coordination between the florist, the couple, and any planners involved. For more detailed setups — such as large-scale installations or venue transformations — site visits are arranged to ensure everything fits the space perfectly.
Each season brings its own unique flowers and colour palettes, which she harnesses to create beautiful weddings and events. Now that summer weddings are in full trend, make sure to get inspired through Rose and Bloom's Instagram account.
Photos by @roseandbloomlytham.
