Something's blooming in Georgia, the Caucasian country located at the intersection of Eastern Europe and West Asia. In recent years, the local flower industry has taken quiet but confident steps forward. Florists are becoming more design-savvy. Customers are expecting more. And the infrastructure behind the flowers – sourcing, logistics, materials – is slowly catching up. Right in the middle of this shift sits Floristi, one of Georgia’s leading B2B floral distributors.
Based in the capital, Tbilisi, Floristi isn’t just filling orders. They’re building something broader: a connected, future-facing ecosystem where professional florists, shop owners, and event designers have access to the materials and support they need – delivered with reliability that’s still not easy to find in the region.
Floristry in Georgia: A Market in Transition
Georgia’s flower market has always been active – especially around key holidays like Women’s Day (8th of March), Valentine’s Day, Teacher's Day (5th of October), and New Year. But historically, the focus was more on seasonal retail than on full-fledged floral design. Many shops relied on imported flowers without much consistency in quality or supply. Education was limited. The idea of floristry as a design discipline, let alone a professional industry, was still growing roots.
That’s slowly changing. Younger florists are traveling, training abroad, and pushing for higher standards at home. Customers are asking for more than just a dozen roses wrapped in cellophane. Weddings, events, and interior plant styling are becoming more common. And with that change comes the need for a new kind of supplier — one that understands what today’s florists are trying to build.
That’s where Floristi comes in.
Better and Better in the Basics
Floristi was founded on three simple but powerful values: quality, consistency, and partnership development. And those aren’t just buzzwords. In an environment where flower availability and condition can be hit-or-miss, getting those basics right makes a big difference.
Rather than offering endless options, Floristi focuses on a curated selection of cut flowers, potted plants, and design materials that actually meet international standards. Think floristry foams, wires, and tools from Oasis, Spring from Holland, and Mosy – names that are already trusted by designers across Europe. These partnerships allow Floristi to bring proven tools to a growing Georgian market without the trial-and-error that can slow down progress.
And it’s not just about what they stock – it’s how they deliver. Floristi takes pride in making sure florists can count on them. No last-minute swaps. No unexplained shortages. Just steady, week-to-week supply that lets designers plan with confidence.
Floristi’s Real Specialty? Long-Term Relationships
If there’s one thing Floristi is known for, it’s the way they build and maintain partnerships. Whether they’re working with a small boutique florist or a large event team, the approach is the same: listen, support, and show up – consistently.
There’s a quiet professionalism to the way they work. They’re not flashy. They don’t push unnecessary products. Instead, they ask the right questions, recommend what fits, and stick around when things get busy. It’s the kind of steady presence that gives florists room to grow – and room to focus on their creativity without supply stress creeping in.
Constantly Raising the Bar
Floristi doesn’t just bring in product. They bring in knowledge. Their team regularly attends international trade fairs like the International Floriculture Trade Fair (IFTF) in the Netherlands, and they keep close ties to the industry in Kenya, Ethiopia, and Holland. These trips aren’t just for inspiration – they’re part of a long-term commitment to aligning Georgia’s floral sector with the broader global community.
Back home, they share that insight with clients. That might look like a new product demo, a design workshop, or simply a heads-up about upcoming trends and availability. The goal is always the same: to support the professionalization of Georgia’s floral scene, without overwhelming it.
A Quiet Anchor in a Fast-Changing Market
You don’t have to scroll long through Floristi’s website, Instagram, or Facebook to get the feel. Their tone is understated but organized, with clean visuals, useful product updates, and a subtle spotlight on what their clients are doing with the materials. No big campaigns, no loud branding – just useful content for florists who are serious about their craft.
And in a market still balancing old habits with new ambitions, that steady tone counts. So, if that’s the future of floristry in Georgia – reliable, creative, and built on real relationships – then they're more than ready.
