ARTICLES

The Floral World United at IFTF 2024

This is a report of how the floral industry met at the annual International Floriculture Trade Fair.

By: THURSD. | 08-11-2024 | 3 min read
Floral Events
Japanese booth at IFTF 2024

This year's International Floriculture Trade Fair was a feast for the eye. The halls of Expo Greater Amsterdam were filled with the most beautiful flowers from all corners of the world. This is a report of how the floral industry united for three days in a tiny Dutch town with a big exhibition venue.

Three Days of Floral Feelgood

There's nothing that beats flowers at their best. Walking around in the Expo for three days are not enough to stay amazed on the beauty of all the colors Mother Nature has for us.

 

IFTF 2024 Zabo Plant Roselily Beijing
The new Roselily Beijing debuted in the Zabo Plant booth

 

IFTF 2024 Sian Flowers booth
Christopher Kulei from Sian Flowers talking to guests

 

The message that they sent across the halls was clear: Flowers are good for you! They contribute to well-being in many ways: by bringing prosperity to thousands of workers earning a living in the industry as well as conveying positive emotions to consumers buying and getting these flowers.

 

IFTF 2024 Alexandra Farms booth
Floral designer Alina Neacsa in the Alexandra Farms booth

 

IFTF 2024 Konst Alstroemeria booth
The combined booth of Könst Alstroemeria, Icon Selections, and United Selections

 

The World Gathers at the International Floriculture Trade Fair

The whole world was there in Vijfhuizen's venue. Walking around at the fair, you'd pass by all the breeders and growers that matter from Ecuador, Colombia, Chile, and the USA, before passing by the European companies from Italy, Spain, France, Denmark, Turkey, and—naturally—the Netherlands. Next stop: Africa represented by many producers from Kenya, Ethiopia, and Uganda, finally turning to Asia where the most delicious flowers from India, South Korea, and Japan took the stage.

 

IFTF 2024 De Ruiter booth
De Ruiter's booth at IFTF 2024 was in Christmas-style

 

IFTF 2024 Hoja Verde booth
Eduardo Letort talking in the Hoja Verde booth

 

IFTF 2024 Red Lands Roses booth
The busy booth of Red Lands Roses

 

Over three days the fair attracted thousands of visitors who were meeting old friends and getting to know new ones. The atmosphere in the corridors was loose and relaxed, and a good conversation about the flowers, machinery, techniques, and the industry as a whole was never far away. Every day ended with a toast to the prosperity of the mutual business.

 

IFTF 2024 Lilium Mimori Japan booth
The Japanese growers association booth showed this wonderful Lilium Mimori

 

IFTF 2024 Rosaprima booth
Talking roses at the Rosaprima booth

 

IFTF 2024 Royal Van Zanten booth
Catching up at the booth of Royal Van Zanten

 

Flowers Love People, People Love Flowers

Yes, the industry is under some pressure to give an answer to the criticism of a minority group of people who would rather buy plastic flowers or none at all than understand the emotional and economic significance of flowers. That topic was brought to the table on the eve of the IFTF during the annual Floriforum, where representatives from all levels of the industry met and discussed. The conclusion could be no other than that everyone who is involved in the flower business should speak out, and tell the story of how flowers love people and that (the far majority of the) people love flowers.

 

IFTF 2024 Kikwetu Flowers booth
How flowers make people happy is definitely shown at the Kikwetu Flowers booth

 

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