The timing of this year's Sample World Winter Fair couldn't be better, as winter brought the Netherlands a rare blanket of snow across the landscape. The past few days at the FloriWorld Trade & Event Center have made clear why this event has become an essential starting point for the new year. With high attendance, focused conversations, and an atmosphere that felt both calm and energized, the Winter Fair delivered on every front.
A Strong Start
The snowy conditions outside provided the perfect background. Inside, the contrast was almost cinematic: lush greenery, refined product presentations, and a steady flow of professionals moving with purpose. The winter setting didn’t slow things down – it sharpened the focus.
From 6 to 8 January, growers with high-quality products showcased their arrangements in the modern, open setting at FloriWorld's Sample World that felt unmistakably top-of-the-line. Buyers came prepared, notebooks and cameras in hand, using the fair to discover new trends, fine-tune selections, and speak directly with suppliers.
Where Quality and Relevance Meet
What sets the Sample World Winter Fair apart is its clarity. This is not about volume or spectacle - it’s about relevance. Top growers use this platform to show what truly matters for the coming seasons: new varieties, reliable classics, and smart innovations that respond to market demand.
The SkyGarden, located within the FloriWorld Trade & Event Center, once again proved to be an ideal stage. Natural light, thoughtful layout, and a calm flow create an environment where connections and conversations feel relaxed, and decisions can be made with confidence.
A Meeting Place for the Industry
Growers, buyers, and industry professionals all seem to share the same mindset here: start the year strong, with clear choices and meaningful connections. From exporters and retailers to garden centers and market specialists, the fair functions as a true meeting place - compact, professional, and business-driven.
Images by FloriWorld.
