Starting September 1st, FloriWorld Trade & Event Center proudly opens the doors to Sample World: the new hotspot in Aalsmeer, Netherlands, where growers, buyers, and traders come together. Located in the FloriWorld Trade & Event Center, Sample World offers a unique, professional platform for showcasing flowers and plants in an inspiring setting.
A New Way of Showcasing Products at FloriWorld
Unlike traditional trade fairs or short-term exhibitions, Sample World introduces a permanent, year-round presentation model. Growers can showcase their flowers and plants in modern, ready-to-use display units, fully equipped with black Danish trolleys, stylish tables, colorful backdrops, and QR codes that provide visitors with instant access to product information. This clear structure guarantees consistency, professionalism, and maximum impact, with the product always taking center stage.

A Central Location in the Heart of the Industry
FloriWorld spans more than 3,000 m² of presentation and networking space. Situated on the Royal FloraHolland grounds in Aalsmeer, it occupies a prime position in the global floriculture trade. With 200 free parking spaces, including 20 charging stations for electric vehicles, the venue is both easily accessible and highly welcoming.

Facilities and Services That Add Value
Beyond presentation, Sample World offers a range of services designed to support business growth and strengthen relationships:
- A warm welcome – Professional hostesses ensure visitors feel at home
- Meeting rooms & workspaces – Flexible offices and meeting rooms with free Wi-Fi
- Hospitality – Complimentary coffee, tea, soft drinks, and fresh fruit, plus tailor-made catering options
- Marketing support – Extended reach through FloriWorld’s campaigns and social media
- Networking – Monthly events connect growers directly with buyers and traders
- Extra exposure – Seasonal showcases and special exhibitions boost visibility
Professional Presentation, Maximum Results
With flexible subscription models, growers can choose between temporary visibility or long-term presence, ensuring a tailor-made solution for every business. Whether it’s strengthening brand awareness, launching new products, or inspiring potential buyers, Sample World provides the ideal setting.
A Unique Hub for the Sector
Sample World is more than just a presentation space; it is the beating heart of the floriculture industry. By bringing together growers, traders, and buyers in one central location, it creates an environment where trade, inspiration, and interaction converge.

As Wilfred Pel, owner of Flora.Solutions, explains:
“The product itself is always at the center of attention. That’s what makes Sample World different: the focus on quality, presentation, and the story behind every flower and plant.”
With its official launch, Sample World offers the industry an innovative and future-proof platform that delivers lasting visibility and impact.