ARTICLES

Sample World: The New Hub for Floriculture in Aalsmeer

The beating heart of the flower industry in FloriWorld.

By: THURSD. | 03-09-2025 | 2 min read
Floral Education
Sample World by FloriWorld

Starting September 1st, FloriWorld Trade & Event Center proudly opens the doors to Sample World: the new hotspot in Aalsmeer, Netherlands, where growers, buyers, and traders come together. Located in the FloriWorld Trade & Event Center, Sample World offers a unique, professional platform for showcasing flowers and plants in an inspiring setting.

A New Way of Showcasing Products at FloriWorld

Unlike traditional trade fairs or short-term exhibitions, Sample World introduces a permanent, year-round presentation model. Growers can showcase their flowers and plants in modern, ready-to-use display units, fully equipped with black Danish trolleys, stylish tables, colorful backdrops, and QR codes that provide visitors with instant access to product information. This clear structure guarantees consistency, professionalism, and maximum impact, with the product always taking center stage.

 

FloriWorld building from outside
FloriWorld building from outside @by FloriWorld

 

A Central Location in the Heart of the Industry

FloriWorld spans more than 3,000 m² of presentation and networking space. Situated on the Royal FloraHolland grounds in Aalsmeer, it occupies a prime position in the global floriculture trade. With 200 free parking spaces, including 20 charging stations for electric vehicles, the venue is both easily accessible and highly welcoming.

 

FloriWorld Aalsmeer exhibit space
FloriWorld Aalsmeer exhibit space @by FloriWorld

 

Facilities and Services That Add Value

Beyond presentation, Sample World offers a range of services designed to support business growth and strengthen relationships:

Professional Presentation, Maximum Results

 

Sample World at FloriWorld

 

With flexible subscription models, growers can choose between temporary visibility or long-term presence, ensuring a tailor-made solution for every business. Whether it’s strengthening brand awareness, launching new products, or inspiring potential buyers, Sample World provides the ideal setting.

The strength of Sample World lies in the combination of physical presence and product presentation, enriched by creative concepts and combinations that spark new commercial opportunities.

A Unique Hub for the Sector

Sample World is more than just a presentation space; it is the beating heart of the floriculture industry. By bringing together growers, traders, and buyers in one central location, it creates an environment where trade, inspiration, and interaction converge.

 

FloriWorld Trade & Event Center
FloriWorld Trade & Event Center @by FloriWorld

 

As Wilfred Pel, owner of Flora.Solutions, explains:

“The product itself is always at the center of attention. That’s what makes Sample World different: the focus on quality, presentation, and the story behind every flower and plant.”

With its official launch, Sample World offers the industry an innovative and future-proof platform that delivers lasting visibility and impact.

 

Sample World at FloriWorld

 

Banner FloriWorld white Desktop

What do you think of this article?

YOU MAY ALSO LIKE

Can't get enough?

Subscribe to the newsletter, and get bedazzled with awesome flower & plant updates

Sign up