FloriWorld has undergone a complete transformation. What was once a consumer-focused flower experience is now a dynamic business hotspot right in the heart of the global floriculture industry. Perfectly located next to Royal FloraHolland in Aalsmeer and just minutes from Schiphol Airport, FloriWorld is becoming the go-to meeting place for international buyers, traders, and floral professionals who want to host clients or collaborate in an inspiring environment. From flexible offices and showrooms to high-end event spaces, this is where business meets beauty—florally speaking.
FloriWorld Is More Than Just a Location
The new FloriWorld Trade & Event Center is a modern-day ecosystem where international professionals, brands, breeders, and buyers come together. With its high-end design, flexible facilities, and prominent positioning next to the world’s largest flower auction, it offers the perfect setting to present, connect, and grow. Whether you are a grower, exporter, designer, or brand builder, FloriWorld provides visibility and tools that support business development, both offline and online.

Thanks to a powerful all-in service model, participants can access plug-and-play workspaces, presentation corners, meeting rooms, and more. The center welcomes both short- and long-term exhibitors who wish to maintain a permanent presence near the auction or seek flexible trade room access during peak buying seasons.
The FloriWorld SkyGarden Steals the Show
One of FloriWorld’s most iconic assets is the SkyGarden. This upper-floor venue—filled with natural light, lush greenery, and panoramic views over Amsterdam and the Royal FloraHolland area—is as impressive as it is versatile. Spanning 670 m² with a 4.5-meter ceiling height, the SkyGarden is ideal for brand activations, exclusive dinners, launches, and stylish networking receptions. The space can accommodate up to 500 guests and is equipped with full-service hospitality support, including culinary options and high-end audiovisual systems.

The setting creates a unique dialogue between creativity and commerce—where floriculture, design, and hospitality intersect at a global level. It’s no surprise that the SkyGarden is already becoming a preferred venue for both private and industry events.
FloriWorld Is a Platform for Events and Members
FloriWorld organizes a curated series of members-only events throughout the year. From intimate trade sessions and inspirational talks to high-energy previews of trend collections, these gatherings provide sector insiders with an opportunity to network, collaborate, and stay ahead. With an international outlook and a hands-on approach, the center cultivates a strong and active community that adds real value to each exhibitor or member’s presence.
Whether you want to host a meeting with a retail client flying in from abroad or inspire your team with a brainstorm day in a green setting—FloriWorld makes it possible. The meeting and event rooms are adaptable, stylish, and strategically located within an environment that breathes innovation and beauty.
picture meeting room
The FloriWorld Offices and meeting rooms are more than just functional—they are designed to impress. Located just minutes from Schiphol Airport and the world’s largest flower auction, these spaces are ideal for international buyers, brand reps, and floral professionals who want a professional and inspiring environment to host meetings or work remotely. Whether for a strategy session, product presentation, or spontaneous catch-up, FloriWorld makes it easy to meet in the center of the global floriculture industry. For anyone traveling to the Netherlands on floral business, this is the place to invite clients, partners, or colleagues—neutral, stylish, and surrounded by flowers.
picture office spaces
The FloriWorld Offices and meeting rooms are designed for more than just meetings—they are spaces for connection, creation, and inspiration. Each room is thoughtfully designed to support various types of gatherings, whether it’s a strategic brainstorming session, a creative meeting, or a high-level client pitch. The flexible setup allows for both small-scale and larger business events. And for professionals seeking a productive workday amidst flowers, plants, and design inspiration, FloriWorld also offers elegant flex workspaces. It’s where creativity and commerce meet—literally under one roof.
Why It Matters Now to Have a New Place in Aalsmeer
The shift from the former consumer experience to this professional business center is more than a rebranding—it reflects the changing needs of the global floral and home decor market. This sector demands real-time interaction, inspiration, and a central place to collaborate. Aalsmeer is that place. And FloriWorld is becoming its beating heart.
For international buyers, it's the perfect stopover: 10 minutes from Schiphol, surrounded by Europe’s top flower producers, and in direct connection with the Dutch auction infrastructure. For Dutch suppliers, it's a new kind of showroom—one that doesn't just sell products but tells stories, builds trust, and connects with the global pulse of the industry.
What’s Next at FloriWorld
In the coming months, expect FloriWorld to welcome more growers, designers, and wholesale companies into its exhibitor landscape. One of the initiatives is called SampleWorld—a dedicated floor showcasing professional plant displays. This layer of activity will add even more value and interaction opportunities across the building.
Thursd will be covering these stories in depth. From spotlight articles on participating companies to interviews with the visionaries behind the concept, readers can look forward to following FloriWorld’s growth closely. With a strong focus on digital storytelling, search optimization, and creative distribution, each story will resonate far beyond the walls of the venue itself.

Plan a Visit to FloriWorld or Become a Member
Whether you are traveling to Aalsmeer for the auction, seeking new suppliers, or scouting for international retail inspiration, FloriWorld offers a professional space to connect. For companies interested in joining, the message is clear: now is the time. As FloriWorld expands, early adopters benefit from visibility, influence, and first access to key developments.
This is not just a space. It's a statement. One that says the home decor and floriculture industry deserves its central hub—elevated, connected, and future-focused.
Discover More from the Heart of Aalsmeer
Stay tuned for upcoming highlights on exhibitors, behind-the-scenes interviews, and new event announcements. FloriWorld is blooming into something special—and Thursd will be right there to follow it. Join the journey and explore more stories, visuals, and sector insights on Thursd.com.