India's largest exhibition on floriculture, nursery, and greenhouse technology is set to take place from 25 to 27 October 2024 at the Bombay (NESCO) Exhibition Center in Goregaon (East), Mumbai. The 17th International Flora Expo 2024 and the 17th International Landscape & Gardening Expo 2024 is a three-day event that promises to be quite a floral spectacle offering a unique platform for floral industry professionals, enthusiasts, and any other visitors to converge, and positively network.
The fair is set to showcase the best in floral art, floristry, pot plant production, seeds and planting material, machine supply chain, processed flowers, packaging, decoration, greenhouse technologies, vertical and urban farming, irrigation and fertigation systems, hydroponics, and aquaponics, as well as landscape and gardening innovations. Here’s all you need to know about the event.
A Moment of Celebration of India’s Floriculture, Gardening and Landscaping
The 17th International Flora Expo is a key event for the Indian floriculture industry, which has experienced remarkable growth in recent years. With about 300 million strong middle and affluent classes out of its 1.4 billion people, India is soon expected to become the world's third-largest consumer market.
Photo by @floraexpo
The growing purchasing power and influence of social media have enabled Indian consumers to splurge on good things, making the country one of the world's largest consumer bases and the fastest-growing retail destinations. Such is reflected in its retail flower industry as well.
In that context, one key player encouraging flower production, promoting local flowers, and creating awareness about the use of fresh flowers is the Grower's Flower Council of India (GFCI). Established with the duty to uplift the country’s floriculture sector, GFCI plays a key role in supporting growers, promoting sustainable practices, and encouraging the aesthetic and cultural significance of fresh flowers.
Photo by @bollapallysrikanth
Grower's Flower Council of India:
“GFCI is excited to support the Indian floriculture industry in blooming into a vital segment of the country's agricultural sector; a transformation largely attributed to our dedicated efforts, thus inspiring hope for the industry's future.”
One of GFCI's important initiatives, in this regard, has been spearheading a campaign to ban artificial and plastic flower imports and sales in India. This significant move aligns with global efforts to reduce plastic waste, mitigate environmental impact, and promote the use of locally grown, eco-friendly flowers.
Implementing this ban means GFCI champions the use of locally grown, eco-friendly flowers, which contribute to a cleaner and greener environment and support the local flower industry, thereby promoting economic growth.
The International Flora Expo 2024, now officially approved by the International Association of Horticultural Producers (AIPH) as an International Horticultural Trade Exhibition is, therefore, a moment of pride for India and the global horticultural community, emphasizing the International Flora Expo’s significant role in the international horticultural stage.
A Platform for Trade and Networking
The exhibition, as previously indicated, focuses on floral art, floristry, pot plant production, seeds, young plants, machinery, supply chain management, cut flower processing, packaging, home decor, greenhouse construction, substrates, landscape, and gardening tech.
It is expected to attract more than 250 companies from various sectors, providing a platform for the convergence of global business interests, such as conventional flower and gardening industry professionals, bulk buyers from large industries, florists, retailers like home centers, supermarkets, departmental stores, interior designers, and interior shops to exchange views on expanding their business avenues and accessing opportunities.
In addition, a conference themed ‘Plant, Places & People’ will be held on 26 October, bringing together thought leaders, innovators, and experts to examine the crucial connection between plants and urban spaces, and human interaction with green environments. This conference promises to enrich the expo experience even more; addressing important topics and stimulating important discourses.
Bollywood Celebrities Grace This Meeting Point for Floriculturists and Others in the Industry
While the expo will generally be a sort of melting pot for floriculturists, enthusiasts, and industry stakeholders to come together, exchange ideas, and explore the latest trends in the floral world, it also presents a platform to showcase the diversity and beauty of Indian flowers, and others beyond.
Popular varieties of international breeders worldwide such as Dummen Orange Marketing, Selecta, Hilverda, VWS flower bulbs, Floricultura, Anthura, Könst Alstroemeria B.V., Ball Seeds, PanAmerican Seeds, Sakata Seeds, Syngenta Flowers, Goldsmith Seeds Inc. and many more, will be on display by their Indian associates.
A special twist to this expo is its strategic promotion by Bollywood personalities. This adds a touch of glamor to the event and helps it reach the masses through the influence of these popular icons. The Bollywood celebrities will be actively promoting the use of fresh flowers in their daily lives, encouraging people to incorporate fresh blooms into their homes, events, and celebrations.
Benefits of Attending the Event: Why You Should Be at the International Flora Expo 2024
Attending the 17th International Flora Expo and 17th International Landscape & Gardening Expo offers a unique opportunity to meet hundreds of vendors face-to-face and learn the latest trends from industry thought leaders.
It provides an opportunity to network with industry experts and build valuable connections, discover the latest trends and innovations in floral design, technology, and sustainability, explore a wide range of floral exhibits and source products for your business, and engage with floral category vendors and mass market floral buyers.
It also allows one to stay updated with the latest industry news, trends, and advancements, bridges the gap between the floriculture industry and the general public through Bollywood's influence and allows one to explore trade opportunities in India's domestic market and external trade, especially with countries of South Asia.
At the expo, one can also expect to gain valuable insights and knowledge that will benefit their floral businesses and careers. One, for instance, will meet serious, qualified decision-makers from the mass market, wholesale, and retail florist sectors, hear what they need to do to be successful in real-time and make genuine connections.
Photo by @floraexpo
One can, also, showcase their latest products and services to a live audience, and on the other hand, also learn the latest trends in merchandising, sustainability, and eco-labeling, while gaining insights into such aspects as pricing analysis and cost-savings. You can, therefore, mark your calendars and plan to be present at the International Flora Expo 2024 in Mumbai, for a memorable experience.
Feature image by @floraexpo. Other photos are from the International Flora Expo unless credited otherwise.
