The latest floriculture news

No Legal Limit of Residues on the Flowers You Buy

Pesticide Residue on Flowers: The Gap No One Talks About For food there are strict residue limits. For flowers there are none. That gap is finally being noticed, and the sector that gets ahead of it will own the trust.

Sustainability Voices of the Industry

Jul 09 | 5 min read

How the Industry Can Strike a Balance Between Floriculture and Food Security.

Floriculture and Food Security – How Can the Industry Strike a Balance? The flower industry is a structural pillar of national economies. And yet food insecurity runs deep in most of the flower-producing countries.

Thursd Now Floral Education Sustainability

Jun 22 | 8 min read

What Nairobi Told Us at IFTEX 2026 The answers to five questions from IFTEX 2026 said more about the future of floriculture than any panel could.

Thursd Now Sustainability Floral Events

Jun 05 | 7 min read

Is the Flower Business Ready for Agentic AI? Marc Andreessen says we quietly crossed AGI. Floriculture has not noticed. Here is what I built inside a flower business, and where serious growers and breeders should start.

Voices of the Industry Remarkable

Jun 01 | 3 min read

Our Enemies Are Not Bad People. They Are Bad Ideas. The flower and plant sector has spent a decade on the receiving end of one idea: local is good, imported is bad, less is moral. The people carrying it are often sincere. The idea itself is destructive. A case for sustainability with soul, not sustainability as guilt.

Voices of the Industry Sustainability

May 30 | 3 min read

Thursd Shop Is Coming – Direct Sourcing for European Florists Thursd Shop connects quality-focused florists across Europe directly with verified flower growers. Origin transparency, fresher product, and a sourcing story your customers will actually remember.

Thursd Now How It Works

May 07 | 6 min read

From Farm to Florist: How Kenyan Growers Can Build More Value Kenya's flower farms have built production excellence on a global scale. The next step is owning more of the value around those flowers. Thursd Shop opens a direct, curated channel from grower to florist.

Cut Flowers Thursd Now

May 06 | 8 min read

Thursd en Español: Reaching the Spanish-Speaking Floral World Thursd has launched its full Spanish-language platform at thursd.com/es, bringing floral stories, industry news, and professional content to more than 500 million Spanish speakers.

Thursd Now

Apr 22 | 5 min read

Why the Flower Sector Can No Longer Afford to Stay Silent Investigative journalist Geesje Rotgers has spent a decade correcting misinformation about agriculture and ornamental growing. Her message is direct: silence is not safety. It is a choice the sector can no longer afford to make.

Voices of the Industry Interviews Podcasts

Apr 09 | 6 min read

American Floral Endowment’s Sustainabloom Study Affirms That Sustainability in Floriculture Is a Shared Responsibility, but Not a Uniform Priority Across the Sector Segments.

New Study Shows Floriculture Sustainability Is a Shared Vision With Sector-Specific Approaches There is no single blueprint for sustainable practice across the floral supply chain. While the sectors are tightly connected commercially, their individual environmental focus areas largely diverge.

Sustainability Floral Education

Feb 18 | 7 min read

The Quiet Giants of Floriculture: Is Vertical Integration the Future? Redefining genetics-to-bouquet strategies and transforming global supply chains.

Trending Sustainability Remarkable

Dec 10 | 4 min read

Creative Soil: How Floriculture Can Lead the Way Out of Our Collective Creativity Crisis When we lose creativity in floriculture, we lose more than beautiful flowers.

Trending Floral Education Flowers

Dec 03 | 5 min read

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