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Why the Flower Sector Can No Longer Afford to Stay Silent Investigative journalist Geesje Rotgers has spent a decade correcting misinformation about agriculture and ornamental growing. Her message is direct: silence is not safety. It is a choice the sector can no longer afford to make.

Voices of the Industry Interviews Podcasts

Apr 09 | 6 min read

New Study Shows Floriculture Sustainability Is a Shared Vision With Sector-Specific Approaches There is no single blueprint for sustainable practice across the floral supply chain. While the sectors are tightly connected commercially, their individual environmental focus areas largely diverge.

Sustainability Floral Education

Feb 18 | 7 min read

The Quiet Giants of Floriculture: Is Vertical Integration the Future? Redefining genetics-to-bouquet strategies and transforming global supply chains.

Trending Sustainability Remarkable

Dec 10 | 4 min read

Creative Soil: How Floriculture Can Lead the Way Out of Our Collective Creativity Crisis When we lose creativity in floriculture, we lose more than beautiful flowers.

Trending Floral Education Flowers

Dec 03 | 5 min read

What Are the Aesthetic and Therapeutic Values of Floriculture? Cultivation of flowers and plants offers great floral beauty while influencing physical and psychological well-being.

Floral Education

Sep 10 | 8 min read

DevX 2025: Where the Floral Industry Gathers, Grows, and Gets Real Check the highlights, and if you're not yet a WFFSA member yet, this is your invitation to become one.

Floral Education Floral Events

Aug 06 | 5 min read

How eSIM Technology is Powering the Future of Smart Floriculture eSIM tech transforms smart floriculture with seamless data access, automation, and connectivity.

Floral Events

Jul 29 | 5 min read

AI Will Lead Us Back to Nature As artificial intelligence reshapes how we interact with information, floriculture remains a source of truth, beauty, and human connection.

Remarkable

Jul 02 | 6 min read

Seasonal Email Campaigns That Drive Flower Sales Year-Round Strategic email marketing taps into holiday emotions and seasonal moments to boost floral business growth.

Floral Education

Jun 11 | 3 min read

The Power of Trends in the Flower Industry: Who Influences Whom? I explored these questions to gain a deeper understanding of the influence flows within one of the world's most dynamic markets.

Flowers How It Works

Jun 05 | 5 min read

Sunrite Farms - Merging Science, Nature, and Innovation for a Sustainable Future This grower prepares biological solutions that protect the roses they grow, the people who harvest them, and the soil they grow in, minimizing negative environmental impacts every step.

How It Works Roses Sustainability

Apr 03 | 2 min read

Here’s How Sustainabloom Empowers Sustainability in the Floriculture Industry "Our mission is to provide you with education and resources, presented in a simple and understandable way."

Throwback Sustainability

Mar 12 | 8 min read

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