With over 15,000 visitors, 450 exhibitor firms, and a space featuring 35,000 square meters in last year's edition, the 2024 Iberflora edition positioned itself as one of the most important international green industry events in Europe. From October 14-16, you are welcome to visit Iberflora, the International plant, flower, landscaping, technology, and DIY garden fair, while getting the opportunity to discover the greatest professional event of the green sector and find everything the green world has to offer.
Pack Your Bags - It's Almost Time to Head to Iberflora This October 2025
Exciting events are coming, and one of those is Iberflora, which will be held at Feria Valencia, the meeting point for professionals and companies in the green sector. During the three days of the fair, you’ll find: current industry talks, exhibitions, the latest trends in the sector, workshops, award ceremonies…and much more!
The 54th edition of the fair will take place in Level 3, in pavilions 1, 2, and 3, and will share dates with Feria Hábitat Valencia, Textilhogar, Espacio Cocina-SICI, and Eurobrico. This confluence will enhance commercial synergies between the green sector and markets such as contracts, hospitality, and homes.
One Fair, One Sector, Many Voices
At first glance, Iberflora looks like a green industry trade fair. It’s a full-spectrum look at where the green sector is going and who’s taking it there. From plant production to landscape design, from technology to sustainability, the event brings together all the parts of the living environment into one focused, forward-thinking space in Valencia.
The green world is changing—becoming smarter, more strategic, and more necessary. As a company, they reflect this shift with the presence of companies and professionals building what’s next: efficient systems, responsible production, and spaces that connect people to nature in ways that are both beautiful and functional.
Organizers expect a full house for Iberflora's pavilions as they have already surpassed the occupancy figures of 2024. Visitors to Iberflora will be able to access the other events with the same ticket, which professionals can already download for free from the fair's website. Moreover, those who attended the last edition will soon receive this year's ticket via email.
Sustainability as Standard, Not a Selling Point
Sustainability plays a major role this year as the foundation for how exhibitors and attendees are thinking. What was once a marketable bonus is now the baseline. You’ll see how that’s being translated into everything from biodegradable growing materials to urban biodiversity strategies and water-efficient landscaping. These are operational choices, integrated into tools, substrates, systems, and entire business models.
Iberflora has launched several initiatives to attract both exhibitors and international visitors, which have already resulted in an increase in community and foreign exhibitors, making this year's event unmissable because there's nothing more exciting than seeing what you love while being surrounded by a great community and having networking opportunities at the same time.
Some of the countries that will be represented include Germany, France, Italy, the Netherlands, Portugal, the United Kingdom, and Turkey. These actions include promotional campaigns in strategic markets and collaborations with international associations and entities in the sector. This initiative aims not only to increase the presence of foreign companies but also to promote the exchange of knowledge and innovative practices globally.
Cities Are Greening Up—And Iberflora Is Fueling the Shift
That focus on practicality extends into the design of spaces themselves. Cities are investing in green infrastructure not just to look good, but to solve real problems—heat, pollution, livability. Iberflora gives public and private sector decision-makers access to new landscaping technology, smart irrigation solutions, and hardy plant varieties tailored for modern urban conditions. For landscape architects, municipalities, and planners, it’s a space to gather ideas and see what’s working.
Meanwhile, plant producers and growers will find that the fair remains one of the most important places to build business across Europe and beyond. Whether you’re in ornamental plants, Mediterranean natives, nursery goods, or emerging bio-products, the fair is structured to connect supply and demand. It’s also a rare opportunity to see how innovation is moving through the production chain—from automation and labeling systems to circular growing media and next-gen greenhouse tech.
And then there’s the way people live. Outdoor living isn’t an afterthought anymore. The fair gives a clear view of how gardens, patios, and public spaces are being designed for real life today. Climate-conscious materials, modular furniture, multifunctional layouts, and wellness-driven design are all part of what’s on show. The garden is no longer a background feature—it’s a zone of expression, rest, productivity, and care.
The Floral Universe Program by Iberflora
Among the highlights of Iberflora, as every year, is the Floral Universe program, the reference space for the floristry sector, where floral art workshops and demonstrations will be held, as well as the awarding of the Trompa Verde awards to the best influencers in the sector, organized by the Association of Ornamental Plant Marketers (ACPO). Additionally, the fair will offer a range of conferences centered around the theme of Valencia's European Green Capital.
PS: You can already buy your tickets!
Ticket valid for 1 day: €10 / Ticket valid for 3 days: €25
- Registration for professionals is already open.
Opening hours:
- October 14-15 from 9:30 am to 6:30 pm
- October 16 from 9:30 am to 5 pm
Valencia, here we go!
