At the end of May, the historic center of Leverano, Italy will host the prestigious and memorable event dedicated to floral art: 'Leverano in Fiore'. The event offers two days to pay homage to the extraordinary world of flowers.
The Municipality of Northern Salento is one of the nerve centers of all of Southern Italy. Thanks to the great work done by local horticultural companies, Ivan Bergh, Anna Maria Spedicato, and Francesco Durante, the city of Leverano and its association, this event will be visited by thousands of people. They are the glue to make this all happen.
Arteflorando, a competition that takes place in the streets of Leverano is why floral designers from all over the world want to be there and why many are involved in decorating the city, creating 'Leverano in Fiore'.
Do You Want to Support Leverano in Fiore With Your Flowers?
During the event, the historic center of Leverano is transformed into a flower village. It welcomes visitors who come from all over Puglia and from various European countries, ready to be amazed by the spectacular flower arrangements that enrich everyone.
The alleys, the streets, and many historic houses are decorated with flowers. 'Leverano in Fiore' is an absolute triumph of colors and scents. Are you one of the growers or breeders who would like to have your flowers or plants in that authentic city? Contact regine@thursd.com or just go to my.thursd.com and create your account as an advertiser. Pitch on the project of Ivan Bergh, and YESS, your flowers can meet a fabulous group of floral designers worldwide, and 100K visitors!
Ivan Bergh:
"myThursd is the perfect place to connect with growers and breeders, and I pitched already on several projects over the past half year. I'm a fan for sure. That's why I decided to also create my own project on myThursd to ask for support for our beautiful event. Thursd will cover everything about the festival and the competition, and that's why it really is worthwhile to send flowers."
Arteflorando - The Competition - Jubilee for 10 Years
The prestigious contest Arteflorando, organized by Ivan Bergh, brings high-level floral design to the streets. With a strong technical committee Judge Eleonora Comuzzi and a jury with Marios Vallianos (president), Tomasz Max Kuczynski, Ahti Lyra, and Morgan Douglas Nuth, the three tasks floral designers created in two days, are being judged.
The contest serves as a comparison of skills, craftsmanship, and creativity between florists originating from different countries. It also enables professionals to get to know various trends in floristry and it is an essential source of innovation in floral design.
.jpg "Design Sanita Cipruse from Latvia, Winner of Arteflorando - on Thursd")
Sanita Cipruse won the competition together with her daughter in 2022. Now Sanita is one of the myThursd members.
Sanita:
"I'm proud to have come this far in our floral industry. myThursd is a tool that truly works well for me. I love it, to work for growers, breeders, and traders. This way I can put a certain flower in the spotlight, in a different way than we are all used to. Looking forward to the future."
A Few Examples of Competition Designs
1. There is always light at the end of the tunnel
Life is full of juxtapositions. Universal laws always keep the light after the dark. It was the job of the designers participating to create a design that shows that there is still hope, there is still light at the end of the dark tunnel. The first one in this category was the team Latvia:
2. Surprise arrangement
For this task, your flowers could be the center of attention. This surprise assignment was a carriage that had to turn into a monothematic decoration (Decoration of an item with one kind of flower which the organizers will provide) For this arrangement, Naranjo Roses sponsored 200 Freedom roses for each designer. The first one in this category was the team of Greece.
3. Bouquet
This bouquet had to be made with a surprise package of flowers. Floral designers could prepare a structure to make this bouquet, but it was not obligated. And from the flowers, they could make their own choice of which to use. The first one in this category was the team of Latvia, Mother, and daughter, Sanita and... They also became overall winners! Suppose these would be your flowers?
Designs Producers Leverano in Fiore
All producers from Leverano also participate in a competition: they make a floral design in a street, an alley, or a historic place and there’s a first, second, and third prize. What they all do is exceptional. Here’s an impression of what you can expect. Last but not least, streets are decorated by teams of florists. There were teams from Estonia, Ukraine, Belgium, Italy, and more...
.jpg "Flowers in Leverano")
.jpg "Flowers in Leverano")
