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In one phrase: because of their sustainable practices, grounded to make the world as well as their work environment a better place. Guided by a profound passion for both floral excellence and environmental responsibility, Ecuadorian company Mystic Flowers coherently strives to integrate sustainable pillars and practices into their overall operations and efforts to become better not only for the planet but for each of their customers and employees as well. One of the most important pillars they're implementing is the Corporate Social Responsibility one and here's what you need to know.
The Imperative of Sustainability in the Floral Industry
The floral industry, traditionally associated with the beauty of flowers, the positive impact they scientifically have on our well-being, and the endless creative possibilities they offer us, is increasingly recognizing the importance and meaning of sustainability in a business. With heightened awareness surrounding environmental issues such as climate change, biodiversity loss, resource depletion, and immigration, consumers are demanding ethically sourced and environmentally friendly products. Flower companies play a key role in these important realities. Mystic Flowers is striving for change and making a positive impact socially, and this is an exceptional journey they are happy to embark on.
What Is Mystic Flowers Doing to Improve Their Sustainability Initiatives and How Do These Impact Their Community?
Their core business is deeply rooted in a solid, sustainable strategy that delivers a direct, transformative, and long-lasting impact on their community by being socially engaged, caring for the environment, and going above and beyond compliance with strong governance, including worldwide certification standards.
The company is also conscious of the social needs of its communities and is well aware that its actions and commitments as a flower business will have an enduring impact and increase the possibilities of real change; slowly but steadily. Because they believe in the impact of the company's decisions and the direct effect on society and the environment, they have taken action and partnered with Fundacion Azulado since 2010, a non-profit organization whose goal is the prevention of child abuse and mistreatment through educational programs.
With this initiative, they also offer their employees the chance to obtain continuous educational meetings to cultivate personal and family well-being. They take pride in how their mission creates a long-lasting impact on their communities, and alongside experts, they seek to inspire and empower others to join them on their journey toward a greener future. The CSR is an investment in their community and the roots of the business's DNA. As they like to express, 'Te queremos bien'.
Empowering the Well-Being of The Staff
Mystic understands that sustainability extends beyond environmental stewardship; it encompasses social responsibility as well. Through ethical sourcing and fair trade practices, Mystic Flowers empowers their staff and uplifts life plans and goals through a very strong and complete CSR Program.
Fair labor practices. they ensure fair wages, safe working conditions, and access to healthcare and education for their 3.500 farm workers, fostering dignity and respect within the workforce in compliance with the Ecuadorian Labor Conditions Regulatory Framework. Consistent training for their employees allows them to maintain both personal and professional growth. Because Ecuador has one of the highest living wages in Latin America, they fully compensate every collaborator with fair working hours and living conditions.
Additionally, they prioritize transparency and traceability throughout its supply chain, providing customers with information about the origins of its flowers and promoting accountability and trust. Today, they also make part of and support the Ecuadorian government's project 'Your First Job', providing medical checkups for their staff and overall benefits that make them as a whole, a great company to work for. To get a glimpse of what a day of a worker at their installations looks like, meet Adamary, a 26-year-old who has been working at Mystic for 3 years as a field harvester. Every day the bus picks her up and her teammates at 5:40 am in the center of Cayambe and takes them to our farm to start a day's work.
If you want to continue learning about how they are changing the world, one action at a time, make sure to check out Mystic Flowers' website and YouTube channel where they share several videos explaining their sustainability processes and more. You may also like the video about 'How is Our Business Sustainable? | The Story Behind Every Flower'.
Photos and videos courtesy of Mystic Flowers.
