ARTICLES

Nicu Bocancea Designs for the Cover of Harper's Bazaar Romania

For a floral designer, it's a challenge to design the cover of a fashion magazine. Nicu loved creating these emotions to have amazing covers.

By: THURSD. | 09-12-2021 | 2 min read Floral Designers
Harper's Bazaar is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly Harper's Bazaar. Harper's Bazaar is published by Hearst and considers itself to be the style resource for "women who are the first to buy the best, from casual to couture". Harper's Bazaar Romania had nice cooperation with Nicu Bocancea, an exquisite floral designer from Bucharest. This floral design collection was made especially for Harper’s BAZAAR magazine @harpersbazaarro by Nicu Bocancea, one of the leading designers behind The House of IRIS Flower Shops. The House of IRIS Flower Shops was founded by Nicu Bocancea’s father, Adrian Avramita, in 1970, as a family business. Passionate and in love with flowers, the founders Lidia and Adrian Avramita and their two sons have shared this happiness with the world, by creating a way of life. “IRIS” as a brand appeared 20 years later, in 1990. The parents are now very content, seeing their two sons, Nicu and Cosmin, combining the artistic and commercial purpose of their work with international recognition. More than 100 beautiful and talented people work now for IRIS, in 11 shops in Bucharest, one flower workshop, and in the online shop platform. As a person driven by his passion for floral design, Nicu Bocancea completed his story by perfecting his art with the most prestigious florists in the world. His efforts are attested by achieving first place at numerous floristic competitions. Since 2016, Nicu is part of the project FLOOS and he's one of the floral designers that publishes his work in the book FLOOS, a Crafter's Secret Vol 02 (2017) Nicu's creativity has no boundaries and that's what makes his designs so playful yet extraordinary. This design with these large dandelions gives a mystique atmosphere upon the cover. Nicu likes to make something great out of nothing. Nature can be so beautiful. Nicu Bocancea Designs for the Cover of Bazaar - Article on Thursd (1) Nicu Bocancea Designs for the Cover of Bazaar - Article on Thursd (14) These designs for Harper's Bazaar he accomplished together with @alexgalmeanu @iulia.sas @irinahartia @maracoman @alexandracraescu @endorphinlab.ro @daniel.ignea @pgloredana @analazarescuhair @models_under_management @secretnipple @florariairis #floraridin1970 #echiparacheta.

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