Pantone, the leading global authority in color and provider of professional color standards and digital solutions for the design community, announces the selection of PANTONE 13-1023 Peach Fuzz as the Color of the Year for 2024, commemorating the 25th anniversary of the program.
Pantone® Color of the Year 2024
PANTONE 13-1023 Peach Fuzz, a velvety and nurturing peach shade, embodies compassionate warmth and heartfelt kindness. In a time of turmoil, the color symbolizes our growing need for nurturing, empathy, and compassion, envisioning a more peaceful future. This cozy and inviting shade represents a fresh perspective on softness, is subtly sensual, and shows tenderness, care, and a sense of community and collaboration.
Leatrice Eiseman, Executive Director of the Pantone Color Institute, describes PANTONE 13-1023 Peach Fuzz as a "cozy peach hue nestled between pink and orange," fostering a sense of belonging, recalibration, and an opportunity for nurturing. It serves as a space for individuals to find peace within, to feel and heal, to spend time with others, or to enjoy a moment by themselves, impacting their well-being. The color is not just an idea; it's a feeling that awakens the senses to the comforting presence of tactility and cocooned warmth.
PANTONE 13-1023 Peach Fuzz reflects a new modernity while being deeply rooted in the human experience. It is a sophisticated and contemporary peach with a vintage vibe, rephrased to evoke a contemporary ambiance. The introduction of this color also marks the 25th anniversary of the Pantone Color of the Year program, a cultural touchstone that captures the global mood and attitude through the language of color.
Laurie Pressman, Vice President of the Pantone Color Institute, notes the increased focus on community and people worldwide, emphasizing the importance of being close to loved ones. PANTONE 13-1023 Peach Fuzz embodies warmth, compassion, and a cozy sensibility that brings people together and enriches the soul.
The official Pantone Color of the Year 2024 partners, including Motorola, Shades By Shan, Ruggable, Ultrafabrics, and Spoonflower, are collaborating to integrate PANTONE 13-1023 Peach Fuzz into their products, from smartphones and beauty products to home decor and textiles.
The applications of PANTONE 13-1023 Peach Fuzz in various industries, including apparel, beauty, home decor, and multimedia design, showcase its versatility and ability to evoke emotions and create inviting atmospheres.
For more information and to explore the Pantone Color of the Year 2024 Press Kit, visit the official Pantone website.
