Reisinger, Renowned for Bridging the Virtual and Physical Worlds, Presents 'The Smell of Pink'

Reisinger creates a scent bearing the installation’s title, and the bottle, coupled with the NFT, will be available for auction on Aorist.

By: THURSD. | 06-12-2021 | 3 min read
Floral Art Floral Trend Color

Art Basel, Art Miami, Design Miami, satellite fairs, special events, exhibitions, exclusive openings, parties, and Faena Art Project Room with 'The Smell of Pink'. What was going on for Art Week in Miami?

‘The Smell of Pink’ 2021 - Faena Art Project Room

Located in the heart of the Faena District, the Faena Art Project Room marks the first dedicated space for the nonprofit organization in Miami, serving as a platform for experimentation and the development of innovative ideas. The Project Room will host an artist residency program and a series of artist talks, embodying the ethos of Faena Art, which seeks to foster new models for social interaction transcending the traditional boundaries of art, science, philosophy, and social practice.

Looking ahead to future Faena Art programming, the Project Room will be a cultural incubator during pinnacle moments in the community, inclusive of Miami Music Week and Give Miami Day. Faena Art has plans to bring the Faena Prize for the Arts to Miami Beach for the first time and will utilize the space to highlight works of artists both known and unknown.


Reisinger Presents 'The Smell of Pink' on Thursd


“As we celebrated 10 years of Faena Art during our inaugural gala in October, we are thrilled to have a space in this community to continue creating a platform for ground-breaking artists from around the world”, said Faena Art Executive Director, Nicole Comotti. The inaugural program will feature Barcelona-based artist Andrés Reisinger’s The Smell of Pink, an immersive multisensory site-specific installation.

The presentation is showcased in collaboration with Aorist, a new cultural institution offering a climate-forward NFT marketplace for artists at the edge of art and technology. Commissioned and produced by Aorist, The Smell of Pink is part of Aorist’s multi-location launch exhibition titled Crossroads, featuring artists whose works act as catalysts and way finders along the roads that connect the digital realm and our everyday landscapes.

The work will invite audiences into a dream-like experience akin to stepping inside rose quartz, surrounded by scents inspired by music and nature. Renowned for his merging of digital and physical worlds, Reisinger will create a scent bearing the installation’s title, and the bottle, coupled with the NFT, will be available for auction on Aorist. "In Reisinger’s celestial realm, the visitor is surrounded by rose-colored translucent curtains and carpets of the same hue."


The Smell of Pink and the Hortensia Chair on Thursd


Andrés Reisinger - The Smell of Pink

At night, similarly tinted LED lamps, will replace the filtered daylight, to keep the otherworldly refuge illuminated. Isolated from the outside world, this comforting, encapsulating, organic, and sensuous embodiment of the artist’s unique mental and virtual landscapes will invite the audience to remain in the moment, encouraging a meditative state of deep connection with their own spiritual and sensory experiences.


Reisinger, Renowned for Bridging the Virtual and Physical Worlds Presents 'The Smell of Pink' on Thursd
Andrés Reisinger in his famous Hortensia Chair


Reisinger, renowned for bridging the virtual and physical worlds, will challenge long-standing prejudices about the alleged individualistic and 'audio-visualocentric' nature of digital artists, by collaborating with LILFOX in the creation of a scent that will inundate the entire installation.

Perfume is an elegant medium that moves and changes, it is liquid and physically tangible but only comes to its fruition in its effervescent transition into the invisible vapor that spectators will experience with their olfactory sense. Its transition between states is absorbed and understood by the viewer’s body. The perfume and corresponding NFT are embodied as one work, yet another fusing of the physical and digital. The Smell of Pink is on view from 30 November 2021 in the Faena Project Room at 3500 Collins Ave, Miami Beach, LA 33140.



Can't get enough?

Subscribe to the
newsletter, and get
bedazzled with awesome
flower & plant updates