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Registration's Open for the 2024 SAF Annual Convention! Prep up for USA's florist event of the year in marvelous Miami.

May 08 | 4 min read

Floral Events

SAF Members Ask Lawmakers for Increased Floriculture Research Funding How exactly does this new strategy help the floral industry? Keep reading to find out.

Feb 26 | 3 min read

Floral Education

The Exciting SAF Next Gen Live! Event Is Coming up in San Diego Join floral pros age 45 and under from all segments — retail, event, wholesale, importer, grower, and manufacturers at an event designed for the next generation of industry leaders.

Jan 31 | 4 min read

Floral Events

Above All Flowers and New Bloom Solutions Present 2024 Calendar of Floral Events Opportunities open to all sectors of the flower industry allow for active participation in floral community-driven projects.

Jan 10 | 4 min read

Floral Events Flowers

A Recap of the 2023 Petal It Forward Event and Its Importance SAF's goodwill initiative shows people that it’s a pleasure to receive flowers — but it’s even more fulfilling to give them.

Oct 25 | 5 min read

Floral Events

Rosaprima Showcased Their Latest Varieties at SAF Phoenix 2023 Check these roses that entered the Outstanding Varieties Competition at the 138th Society of American Florists Convention.

Sep 21 | 2 min read

Floral Events Roses

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