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10 Questions to
10 Questions to Kate Penn of the Society of American Florists "I'm excited about the enthusiasm in the industry that's starting to build around sustainable business practices."
Interviews
Oct 09 | 9 min read
Happy people with flowers
One Bouquet, Two Smiles - Revealing the Impact of Petal It Forward SAF's goodwill initiative shows people that it’s a pleasure to receive flowers — but it’s even more fulfilling to give them.
Floral Events Flowers
Sep 25 | 5 min read
Jackie-Lacey-on-Stage-at-AIFD-Symposium-
Jackie Lacey Wins the Sylvia Cup at SAF Convention In an interesting talk Jackie explains why it's not just a competition.
Floral Events
Aug 28 | 3 min read
David Austin Wedding Roses Millicent Roses Win Awards at Saf Outstanding Varieties Competition
Rose Millicent’s Lovely Qualities That Won SAF’s Outstanding Varieties Competition Awards This flower from David Austin Wedding Roses represents great style and sophistication. She is a rose of a bygone era reminiscent of the Golden Age of Hollywood.
Roses Wedding Flowers
Aug 21 | 3 min read
Plantec rose varieties
Plantec Rose Varieties Had a Great Presence at SAF's 2024 Outstanding Varieties Competition "SAF has done an incredible job of breaking down traditional barriers in the industry."
Floral Events Flowers
Aug 16 | 2 min read
Agrivaldani team at SAF
This is What the SAF 2024 Experience Was Like. Join These Interviews to Know More! Here's the fun that went down during three days of training, creative inspiration, and networking with over 400 floral professionals.
Floral Events
Aug 14 | 9 min read
Alexandra Farms Wins Seven Awards at SAF's Outstanding Varieties Competition
Seven Awards for Alexandra Farms at the SAF Outstanding Varieties Competition “Recognition in the competition carries weight with buyers and a sense of reward for everyone at our farm in Colombia. We're honored to be awarded ribbons in this year's competition!”
Floral Events Flowers Roses
Aug 14 | 5 min read
SAF Annual Convention
SAF Annual Convention Day-to-Day This year's agenda is jam-packed with sessions that will keep you at the forefront of the floral world.
Floral Events
Jul 17 | 4 min read
Woman in flower shop
The Economy is Growing; Is Your Business? Strategic tactics to grow floral businesses on tap at SAF Miami 2024.
Floral Events
Jun 06 | 4 min read
Asocolflores is propelling Colombia's floriculture success.
How Asocolflores Is Powering Colombia’s Floriculture Success Floriculture has become the leading non-traditional agricultural export commodity for the country.
Flowers Sustainability
May 22 | 11 min read
SAF Annual Convention
Registration's Open for the 2024 SAF Annual Convention! Prep up for USA's florist event of the year in marvelous Miami.
Floral Events
May 08 | 4 min read
SAF members
SAF Members Ask Lawmakers for Increased Floriculture Research Funding How exactly does this new strategy help the floral industry? Keep reading to find out.
Floral Education
Feb 26 | 3 min read

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