International breeder and propagator Dümmen Orange recently presented a new power brand: Pina Colada. This spray chrysanthemum is strong, fresh and the same quality all year round.
Rebellious and Edgy Branding of the Pina Colada
For the branding of these chrysanthemums, they opted for a different vibe. Something rebellious and groundbreaking that focuses on the sustainable characteristics of the Pina Colada. With the emphasis on edgy, they took off for the day with Jeeps and bearded men to capture a refreshing take on a classic flower. With the assistance of videography company QuickWorks, this resulted in a statement-making branding video.
What's in a Name
This isn't the first time Dümmen Orange branded one of their chrysanthemums under a name of a delicious drink. In 2004 they already introduced the Bacardi chrysant, which very quickly gained popularity due to its characteristics and a wide palette of colors. Pina Colada is no different. With three beautiful shades of yellow, white, and cream chrysanthemums that have a vase life of at least 21 days, they are bound to steal the show.
A Reliable Flower
The Pina Colada is a strong flower that gives body to any arrangement. A reliable chrysanthemum with endless purposes, which is strikingly showcased in Dümmen Orange's edgy new branding of the Pina Colada. Add to this their year-round availability, steady quality, and a vibrance that seems to last forever, and you'll find that you just mixed together every florists' dream.