United Selections Unveils New Rose Varieties During IFTEX Week

CEO Jelle Posthumus: "IFTEX 2024 was a pivotal event for our breeding company, offering unparalleled exposure and learning opportunities."

By: THURSD. | 10-07-2024 | 3 min read
Floral Events
United Selections show greenhouse

United Selections, a leader in rose breeding, showcased its latest rose varieties at IFTEX 2024. The event provided a platform for the company to connect with stakeholders across the floriculture industry. Here's a first-hand report.

Proud to Be at IFTEX

"We were thrilled to participate in this year’s IFTEX 2024 as a rose breeder," said Jelle Posthumus, CEO of United Selections. "This event connects all stakeholders in the floriculture industry. As a breeder, we are proud to present to you our many varieties, and at the same occasion highlight our partners in equal measure."

Over the years IFTEX has become an event not just for Kenya, but for the world. Every early June the industry's spotlight is on Nairobi, this year was for the 11th time. As a breeder, you simply cannot afford not to be there showcasing your assortment, because next to the necessary networking, all major growers are on a quest for novelties.


United Selections booth IFTEX 2024
United Selections booth at IFTEX 2024


Like on other occasions, United Selections had partnered up with the Chrysanthemum breeders of Icon Selections and Alstroemeria breeders of Könst Alstroemeria.



Posthumus adds: "IFTEX 2024 was a pivotal event for our breeding company, offering unparalleled exposure and learning opportunities. We extend our gratitude to the organizers and all participants for making this event a resounding success."

Following IFTEX, United Selections focused on selecting new rose varieties developed and tested by their R&D team. This effort aligns with their mission to "Breed a Colourful Future," reflecting their commitment to excellence in rose breeding.


United Selections Jelle Posthumus Spray Rose Champagne Blossoms
From the left: Christopher Kulei (Director of Sian Flowers), Jelle Posthumus (holding Spray Rose Champagne Blossoms), and Elvis Musyoka (Sales Manager) 


Innovations in Rose Breeding

The newly introduced rose varieties are designed to bring more beauty, joy, and elegance to the market. These roses offer practical benefits such as disease resistance, strong transportability (particularly for sea freight), and high yields. These traits are essential for florists and floral businesses seeking reliable, beautiful roses that can withstand distribution challenges.

United Selections prides itself on leading in premium rose breeding, continuously pushing the boundaries of what’s possible in floriculture. Their dedication ensures that each new rose variety meets and often exceeds industry expectations.


United Selections booth at IFTEX 2024


United Selections IFTEX three novelties on Thursd
Three outstanding novelties (no name yet) by United Selections


Highlights of the New Rose Varieties

The new rose varieties introduced at IFTEX 2024 combine aesthetic appeal with practical traits valued by florists. Key features include:

These focal points make United Selections a trusted name in the floriculture industry on which growers rely for top yield and quality.


United Selections show greenhouse 2024
Greenhouse showcase during IFTEX 2024


Looking Ahead

United Selections remains focused on innovation, quality, and sustainability in rose breeding. Their new varieties are set to make a significant impact, offering florists and floral businesses access to some of the best roses on the market — a perfect blend of elegance and practicality.

The success at IFTEX 2024 marks the beginning of more exciting developments from United Selections. Their ongoing efforts in rose breeding aim to bring more beauty and reliability to the floral industry, ensuring a vibrant and colorful future.


Spray Rose Amazing Magic IFTEX
Spray Rose Amazing Magic


Stay tuned for more updates as United Selections continues to revolutionize the world of roses.


United Selections banner


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