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Five Rose Breeders and Wageningen University & Research Take On Botrytis, Together A shared R&D project aims to cut Botrytis losses on roses with smarter, DNA-informed breeding.

Thursd Now Roses Cut Flowers

Mar 27 | 11 min read

How Does Rose Breeding Work? The Long Process of Creating New Varieties Behind every famous variety are thousands of "maybes," countless hours in the greenhouse, and breeders with both sharp eyes and patient hearts.

Cut Flowers Floral Education Roses

Mar 18 | 11 min read

United Selections’ New Varieties That Will Delight You in the Coming Months "Generally, all our varieties have a good vase life of 10+ days, are resistant to diseases, easy to grow, and come in good lengths."

Cut Flowers Novelties Roses

Mar 18 | 5 min read

A Flourishing Annual Opening of United Selection's Open Days in Ecuador Held at the company’s facilities in Cayambe, the event, held from March 11-13, brought together visitors from across Latin America and beyond.

Floral Events Thursd Now

Mar 18 | 4 min read

Who Are the Most Innovative Rose Breeders in the World? Rose innovation begins years before a variety reaches the market. From genetics and color development to disease resistance and post-harvest performance, modern breeding programs shape the future of the global cut flower industry.

Roses How It Works Floral Education

Mar 16 | 16 min read

Könst Alstroemeria’s Eight Decades of Breeding Superior Genetics Having started as a modest family-run Dutch nursery, the breeder has now grown into a household name.

Cut Flowers Floral Events Flowers

Feb 07 | 8 min read

10 Questions to Ahmed Nzibo, the Chairman of United Selections "Taking for granted the privileges and advantages we have is always dangerous."

10 Questions Interviews

Feb 02 | 7 min read

Meaning of Red Roses for Valentine's Day The story behind a widely shared gesture, shaped by history, personal expression, and how meaning is communicated without words.

Special Days Roses Valentine

Jan 28 | 8 min read

Alina Neacsa and United Selections on Building a Relationship That Lasts A real example of how consistency, openness, and shared effort can turn an idea into lasting industry recognition.

Cut Flowers

Jan 28 | 5 min read

New Varieties and Genetics Take Centerstage at United Selections’ Open Days The event attracted a diverse group, including growers, consolidators, logistics companies, florists, and flower enthusiasts.

Floral Events Cut Flowers Floral Education

Jan 21 | 7 min read

New Bloom Media Launches 2026 Digital Floral Events Calendar With Micro-Holiday Feature This calendar provides verified dates for major conventions, exhibitions, educational sessions, and networking opportunities across the year.

Thursd Now Floral Education Floral Events

Jan 15 | 4 min read

These Are Some of the Most Beautiful Red Roses for Christmas Rich flowers that are an eternal demonstration of love and affection that is spread by these holidays.

Special Days Roses Christmas

Dec 17 | 11 min read

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