Going Online
In May 2020, in the midst of the first wave of COVID-19 lockdowns director Leanne Kesler of Floral Design Institute noted a not only negativeness. When asked which inspiring new initiatives she had seen in the industry, she explained how her floral school was going online more and more: "The rapid development of innovative no-contact flower delivery. Simple, safe fast, and beautiful… Inspirational floral designer group support, discussion, and training via social media, Wirecast, and Zoom." Read her full interview about COVID-19 back here. YouTube is one platform where these online initiatives happen. Teacher Michelle Headrick has the floor. She is a Lead Instructor at Floral Design Institute and Owner/CFO (Chief Flower Officer) at Image Floral & Event Design. So, this is a can’t-miss hour filled with floral business tips, organization guidelines, and creative designs for the busy day. She shows some great designs and has a Q&A with her viewers.
Michelle Headrick