We all love roses; the ultimate flower of love and passion. And, as Valentine's Day approaches, attention turns to this quintessential symbol of love and beauty. For Sunil Chaudhari, the General Manager of rose grower Bloomingdale Roses, these flowers are more than just that; they are the language of every emotion. And, just like the passionate emotions they represent, roses require tender loving care, just so they last longer. If you’re wondering, how—other than the obvious ways—you can give your rose bouquet the much-needed care, then you’re at the right place, because Chrysal, the renowned expert in flower care has the solution.
Sustainably Growing Their Flowers
Nestled in the picturesque town of Timau, in Meru, Kenya, Bloomingdale Roses is renowned for the cultivation of premium-class roses since 2013. T-hybrid varieties are the grower’s forte. The flowers are grown at an altitude of 2,450 meters right at the foothills of Mount Kenya, and the grower has in their assortment some 21 rose varieties grown on 41 hectares, and boast perfect features including big heads, rich colors, and premium quality by the same measure. This explains why Bloomingdale Roses’ varieties are widely recognized at auction platforms.
Keen to be recognized as a premier supplier of quality roses that come without compromising on values, environment, and social responsibility this rose grower’s flowers are grown in state-of-the-art facilities, and are largely nurtured with glacial melt waters that seep from Mt. Kenya, flowing downhill to the farm and beyond. And, with a portfolio that incorporates the likes of the widely known Rose Ever Red, Rose Madam Red, Rose Madam Cerise, and the classic Rose Athena, alongside pinks like Rose Chapeau, Rose Pink Tacazzi+, Rose Pink Athena, and Rose Nicoletta, as well as many others, it is hard to not see why Bloomingdale Roses is loved for exquisite and premium varieties. They just stand out!
Conveying and Retaining the Emotions Intended
The beauty of roses lies not only in their appearance but also in the emotions they bring out. Be it the fiery passion of the reds, the soft and subtle romance of the pinks, the elegance and purity of the whites, or the tenacity of the yellows, roses have a way of capturing the essence of human emotions. Such is what, according to Sunil, Bloomingdale Roses strives to maintain; to guarantee that all their varieties rightly so convey and maintain the intended emotion, regardless of the time they remain in the bouquet or vases.
Sunil Chaudhari:
"Flowers—more so roses—are the language of every emotion, and we ensure that every emotion is perfectly expressed and preserved through Bloomingdale Roses’ flowers."
Thus, as the season for lovers draws near, the demand for roses also peaks, and all the while, the importance of retaining and maintaining their beauty for longer, also, becomes paramount. But, don’t agonize over this because Chrysal has what it takes to keep your roses ever-fresh-looking.
Preserving the Beauty of Your Roses With Chrysal’s Rose Care Tips
The rose, Chrysal knows all too well, is the queen of flowers; luxurious and romantic. This flower of love is available in a large number of cultivars, colors, and shapes. So, while Bloomingdale Roses excels in growing and delivering premium roses, the journey hardly ends there, because once these beautiful flowers reach their destination, proper care is essential to ensure they remain vibrant and fresh. This is where Chrysal steps in with invaluable advice.
Chrysal:
“Of course, you want to enjoy your beautiful roses as long as possible, which is why we put together a list of rose care tips for growers, florists, and consumers.”
Chrysal emphasizes the importance of post-harvest treatment to prevent such common issues as “bent-neck” in roses. This is where the stem right under the bud is not strong enough to carry the weight of the growing flower, causing it to bend. A good post-harvest treatment prevents this problem. Using products like Chrysal RVB Clear Intensive is, therefore, advised. This product improves water intake and flower development and prevents early aging and bent necks. The stage at which the flowers are cut is also crucial for roses. If you cut flowers prematurely they are more susceptible to bent necks, while roses that are cut too late have an increased risk of damage.
Rose Care Tips for Florists
The best treatment for roses in-store involves using a solution of Chrysal Professional 2 which keeps the roses in top condition, retains their color, and prevents the flowers from opening up too much. As a florist, your roses will last a lot longer and you will experience way less waste. For floral arrangements and vases, you can use Chrysal Professional 3 which contains the much-needed nutrients that your flowers need to bloom and keep them fresh for up to 60% longer. What is more, you can best leave the thorns on, to keep the flowers beautiful longer since removing them causes damage to the stem, making the rose more sensitive to pollution. But if you insist on removing the thorns, then do so carefully so you keep the damage to a minimum.
Rose Care Tips for Consumers
For consumers, as well, Chrysal offers practical tips to extend the life of their roses in vases.
- Cut off 2-5 cm off the stem
- Use a clean knife or a pair of secateurs
- Use Chrysal Rosa flower food
- Remove the lower leaves, so they don’t hang in the water
- Keep your roses away from ripening fruit, draught, and direct sunlight
- Top up the vase with water and flower food when the water level decreases to about 1/3rd
Combining the exceptional quality of the roses from Bloomingdale Roses with these expert tips from Chrysal will, definitely, guarantee that your roses last much longer even beyond your special occasion; be it Valentine's Day or any other. What will also remain apparent in the end, is that roses are not just flowers; they are a language that speaks passion and emotions directly to the heart, and that, these sentiments too, need to be preserved just like the roses conveying them.
