This Valentine's Day, Rosaprima shares 'The Finest Gift'—a campaign dedicated to celebrating self-love and the adorableness of giving to oneself. There's no better gift than pampering yourself with your all-time fave roses. Known for cultivating some of the world's most superb roses, the company continues reinventing the art of floral gifting, inspiring people to honor others and themselves.
Rosaprima - Changing the Conversation Around Gifting
With millions of premium rose stems sold during Valentine's Day, a network that reaches more than 25,000 florists worldwide, and a presence in over 50 countries, Rosaprima is proud to be part of Valentine's Day celebrations across the globe. This year, the focus shifts inward, encouraging individuals to grasp the idea that the most meaningful gift is often the one we give ourselves. Self-love in full bloom is what they want everyone to experience not only for the romanticism of this day but on every chance you get.
Natasha Viedt, Marketing Manager of the Ecuadorian brand said:
"Valentine's Day has traditionally been about giving to others, but with Rosaprima's newest campaign, we're redefining what it means to celebrate love. Self-love is a powerful expression, and what better way to celebrate it than with Rosaprima roses—designed to bring beauty and meaning to every moment?"
The Finest Gift - An Invitation to Celebrate Yourself
This special Valentine's Day campaign encourages individuals to:
- Design a bouquet that reflects personal style while adding a differentiated touch with Floraprima anemones for an adventurous-looking flair.
- Create spaces filled with beauty and warmth with roses like RP Moab and Rose Redvolution to delight the senses and transform any setting into a sanctuary of elegance.
- Gift flowers as a daily reminder of self-worth. The presence of fresh flowers enhances emotional well-being, boosts mood, and gives a sense of calm and connection.
Beauty Perfected Through Generations
Rosaprima roses are cultivated with precision and care in Ecuador’s fertile lands, ensuring exceptional quality with every stem. Known for their longevity and unmistakable beauty, these roses are the result of years of expertise and innovation. Whether chosen for a special occasion or as a personal indulgence, their entire assortment of roses brings a touch of refinement and nature’s brilliance to any setting.
Paola Vacas, Rosaprima Marketing Assistant shared:
"Every rose is cultivated with passion and precision, making each one a symbol of love and devotion. This Valentine's Day, we invite people to share flowers and emotions that last a lifetime."
As Valentine's Day approaches, the entire team invites everyone to join 'The Finest Gift' campaign, because you deserve a flower-filled life. Say it with flowers: I love me!
For more information about Rosaprima and the Valentine's Day collection, visit Rosaprima's website.
Photos courtesy of Rosaprima
