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Why Sustainability Leads the Choice of the Floral Trend Color

A floral campaign aimed to be as widespread and impactful as climate change itself

By: THURSD. | 25-11-2020 | 3 min read
News
why-sustainability-leads-the-choice-of-the-floral-trend-color-header
This year's color of the year picked by Thursd is Scorched Earth. With the climate crisis accelerating at an unprecedented rate, Thursd proposes a color for 2021 to create awareness of sustainability in floriculture. Thursd is an online media platform with international influence, both by and for the people of the floral industry. Why Sustainability Leads the Choice of the Thursd Trend Color 2021 - quote - on thursd A brand as influential as Thursd can have an impact on the way people think and act. By choosing a floral trend color 2021 and link it to a matter of sustainability, Thursd uses its voice to speak to the creators in the floral industry. With the Floral Trend Color of the Year, Thursd aims to be as widespread and impactful as climate change itself. The term Scorched Earth can be interpreted both positively and negatively. The urge to do something is emphasized, as well as the positive impact that we are already making in the flower industry. It also highlights the existing initiatives in floriculture in which people are working together to be part of the solution.

A Floral Trend Color

With the Scorched Earth floral trend color of 2021, awareness is created of the consequences of climate change to our planet. Desertification is one of the many effects and forms the starting point of the color choice of this sustainability topic. A substantial alerting name such as Scorched Earth represents this effect and magnifies the shock-wave the trend color is meant to create. The name of the color resembles the revelation of a place where problems lie. Our blind attack on the planet has changed the foundations of our living world. Desertification signifies the soil mortality of arid and infertile soil as a result of human activity. It leaves behind a scorched, mortal surface that once was.
Scorched Earth Color Palette Vertical 12 Each color in the palette represents its own sustainable meaning
Scorched Earth - Floral Trend color of the Year 2021- Header Desert

A United Act For Global Awareness

By propagating a Scorched Earth trend color, each and every floral industry professional can join in expressing a growing need for solutions to climate change. It makes you stand still and reflect on the effects of the growing mortality of the earth’s surface – scorched earth – and point our mutual ideals in the right direction. A need for progress unites designers and other endorsers from our floriculture industry. What better way than to put our hands together and create awareness by starting to design from an idealistic and sustainable focused mindset? A small representation of all the international designs created around Scorched Earth theme:

Sustainable Initiatives in Floriculture

As people from the flower industry, we can all contribute to these global issues to some extend. And that’s exactly what we do, we contribute. There are many examples of impressive floral industry initiatives with regard to sustainability. From today onwards, floral designers from all over the world are challenged to post their floral designs in the Scorched Earth color palette on their social channels with the hashtags #scorchedearthcolor #floraltrendcolor #thursdcolor2021 #scorchedearth, to be highlighted on thursd.com. You can read more about it in this article on Thursd: Show off Your Scorched Earth Floral Designs. Hashtags Scorched earth Floral Trend Color of the Year 2021

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