There are florists, and then there is Jenny Ingrum—an artist whose work goes beyond the expected, arranging flowers into designs that feel as deliberate as they are instinctive. A name that has echoed through the industry under Jenny Thomasson and Jenny T, she now carries Ingrum with the same assurance she brings to her designs. Join this special as she shares more about her participation in the World Cup of Floral Art 2025.
Jenny Ingrum Is Headed to Holland to Participate in the World Cup of Floral Art
Jenny's experience is built on a foundation of achievements and industry recognition. She is accredited by the American Institute of Floral Designers as a recognized Professional Floral Communicator, has a presence on global competition stages, and is a designer whose work has adorned the White House at Christmas. Ingrum is not a florist in the traditional sense—she is a mind that moves faster than the trends she so often dictates.
Additionally, part of her background includes being presented four times on the main stage at the AIFD National Symposium and representing North America twice at Fleuramour in Belgium. She has also been an AIFD Team Designer at the Philadelphia Flower Show, as well as a dynamic speaker and educator for various groups and programs.
Jenny is known as a design competitor in the US, China, South Korea, and Europe, crossing borders to teach in Mexico and Canada and utilizing virtual platforms for programs and lectures.
Now, she is preparing for another defining moment: representing the United States at the 2025 World Cup of Floral Art in the Netherlands. A competition that is equal parts skills and endurance. It demands precision, vision, and the ability to compose under pressure.
A Mind in Motion - The Evolution of a Floral Designer
Ingrum’s entry into floristry was practical at first, a business endeavor intended to support her family. But the moment she encountered the world of high-level floral artistry, the landscape shifted. What began as commerce became her work and passion. She shares:
"Starting in floristry, entrepreneurship was the focus, to create a business that would support my family. When I found AIFD, American Institute of Floral Designers, my perception was opened to discovering the high-end journey of floristry. This propelled me to study throughout the world and lit the fire of continuing education and self-expression through botanicals."
Today, her work is unmistakable—layered, sculptural, often challenging the conventions of space and weight. She leans toward transparency and volume, creating arrangements where flowers appear to hover rather than sit, and breathe rather than fill. In her words:
"My style goes towards Organic Naturalism with a heavy focus on structure to almost always include transparency with a volumetric approach."
Talking to Jenny Ingrum About Her Style and Creative Process
To find out more about her approach to floral design and creativity, Jenny was asked:
Can you give us a sneak peek into your creative process? What inspires your designs, and how do you translate that into your work?
“My process always starts with a concept—an idea or feeling that sets the foundation. From there, I explore colors and how they interact, guiding the mood of the design. Flowers play a crucial role, not just as materials but as elements that bring the vision to life. It all comes together through careful application, ensuring that each piece feels intentional and expressive.”
Do you feel your style has transformed over the years? If so, could you describe how?
“My style has definitely evolved. It started with a decorative approach rooted in American floristry, but over time, I’ve refined it by incorporating European influences. This blending of styles has allowed me to create work that feels structured yet fluid, bringing a fresh perspective to each design."
Competing on the World Stage
The World Cup of Floral Art is a competition that tests adaptability while being an event where florists construct under strict time constraints, working with unexpected materials and unseen challenges. It is a space where instinct and preparation collide.
For Jenny, the decision to compete was about representation. The United States needed a voice in this arena, and she was prepared to be it. This time, she steps onto the global platform with an even sharper perspective. Sponsors, Decorum and Marginpar will give each participant the necessary materials, unfamiliar textures, and untested combinations.
She shares:
"I do not currently use flowers and plants from these two brands while I'm in the US, but I am very curious to get to know these brands and products."
She welcomes the challenge—experimentation is, after all, where the future of floristry is written.
"I am going in prepared with planning for pre-concept pieces, prepped for surprise tasks."
Making More Connections Through Flowers
There's a lot more beyond winning the title of the World Cup of Floral Art. Jenny shares what she expects from this competition:
"I am excited to make more connections through flowers, personally and professionally."
How does she stay updated and innovative in an industry that's always evolving? Here's some advice from her side:
Jenny said:
"Never doing the same thing twice, always looking for alternative ways of tackling a project or task. Do reverse brainstorming. Be yourself. Be encouraged and inspired but make sure to not copy others' work. Your unique style and perception will always shine brighter."
To see more of her work, head to Jenny's Instagram account.
Photos courtesy of Jenny Ingrum.
