Madrid Flower School will once again host their marvelous floral congress, 'Madrid Blooms', showcasing seven top-notch global designers to explore the future of flowers. Their last edition attracted designers from six countries and a niche audience from 17 nations, united by a passion for botanical design, floral business, and industry innovations. Taking place from January 28-30, 2026, it's an event not to miss, and here are all the details you must know, including the talented floral designers who will be part of this edition.
Experience the Best of Floral Design at Madrid Blooms
Madrid Flower School, created and founded by Sylvia Bustamante, is a global hub for floral design, where flowers are seen as a powerful form of expression. The courses attract students worldwide, especially from Spain, Mexico, and the USA. Alumni bring valuable expertise and resources back to their home countries, creating a unique network that helps brands connect with diverse markets and expand internationally.
The main event, Madrid Blooms, attracts a curated audience of floral professionals worldwide who seek new providers, sustainable trends, and tools to enhance their luxury weddings, flower shops, and styling businesses. Star designers bring these innovations back to their own markets, sharing them with their followers and expanding the event's global influence.
That said, the 2026 event is approaching fast, and as if it couldn't get any better, the designers you're about to virtually meet beforehand will get you buying your tickets today!
Designers That Will Be Part of Madrid Blooms 2026
The congress will welcome an exceptional lineup of floral designers from the creative industry. Attendees can expect to engage with thought-provoking concepts, learn from top floral designers from around the world, and really get taught about the intersection of design, technology, and sustainability. From established names to emerging talents, these are the designers who will undoubtedly inspire new conversations and collaborations in the world of design.
Mikey Putnam
Michael Putnam, founder of Putnam Flowers, is a renowned floral artist based in New York City. His organic and romantic aesthetic has captivated prestigious fashion brands, leading publications (Harper’s Bazaar, Vogue, The New York Times, InStyle…), and a distinguished roster of clients, including some of the world’s most famous celebrities.
Michael Putnam
His 'anarchic elegance', as his style has been described, along with his extraordinary sense of color, which he has shared with thousands of readers through his books Flower Color Guide, Flowers: The Color Theory, and Rainbows in Bloom, translated into multiple languages, has made him a leading figure in contemporary floral design. Teaching has also become an essential part of his practice, taking him around the world to lead workshops in some of the most remarkable places.
Victoria Clausen Floral Events
For Victoria Clausen Floral Events, flowers are only the beginning. It’s never just about pretty arrangements or how much is spent on them – it’s about transforming a space into a once-in-a-lifetime experience that reflects each client's story. It’s not about linens, candles, or escort displays in isolation. She aims to create an environment where every detail contributes to the design and overall idea. And it’s never about outside opinions of what a celebration 'should' be.
Victoria shares:
“My goal is truly to understand the client, so when people walk in the room, they totally see the client through everything we've done. I would say my favorite thing about teaching is really that moment where people just, you know, you can see the sparkle in their eye, and you know, oh my gosh, I can do it. I never thought I had that in me. I'm seeing people with the same set of flowers, the same ingredients, and when you walk through the room, you can see completely different designs. I would say that's my favorite side of teaching. I learn as much as I teach. That to me is the biggest gift of teaching."
Lilo Klinkenberg of Studio Lilo
Lilo Klinkenberg is a Berlin-born and based floral artist and designer. Her work ranges from small to large-scale botanical installations and sculptures. This year, she had her first solo exhibition in Berlin, showing six sculptures, playing with the real and unreal. Owner of Studio Lilo, which she founded in 2018, she works internationally for clients such as Flos, Cartier, Loewe, Jil Sander, and Google. She studied fashion design at Universität der Künste in Berlin. Today her work includes floral design for fairs, fashion shows, film and photography productions, events, and exhibitions.
She wants students of Madrid Blooms 2026 to take the following from the experience:
"I think to learn that you can use natural material like using other materials, to not be afraid of using it differently, to use it how a sculptor would use clay, or like a fashion designer would use fabric. To see it as a structure and to see the color as a whole, more than just seeing the single flower. And also to see that you can go over borders with flowers and plants and natural materials, you can try out different things with them; they do not have to go into a bouquet. And these borders go into other art forms, to actually see floral design as a form of art as well."
Paulina Nieliwocki of Blue Jasmine Floral
After many years as a high school language teacher and translator, Paulina Nieliwocki realized she was seeking a new adventure that would challenge her while still nourishing her creative spirit. Having been deeply influenced by flowers as a child—picking wild blooms for her grandmother—embarking on a career in floral design felt like a natural path.
In 2014, she left teaching and founded Blue Jasmine, naming the business after her grandmother’s favorite flower. Her vision was to provide and teach a floral aesthetic that embodied her idea of beauty: wild, whimsical, artful, and refined.
The company specializes in high-end custom floral design for weddings and events, but also offers floral workshops and subscription services for both businesses and private clients. Blue Jasmine's aesthetic is defined by its appreciation for texture, color, and the unique shapes of individual stems, often incorporating dainty accents and trailing vines. In 2026, she'll be part of the incredible floral design repertoire. You cannot miss out!
Design within a vintage vase
Gregor Lersch
Gregor Lersch is a world authority in floral design and has spent his career traveling the globe to share his knowledge since the age of 25. As part of his expertise, he shares that every design must make an emotional, cultural, and intellectual impact. He emphasizes that some principles and elements provide a theoretical framework for creating.
His classes open the mind to the infinite possibilities of what can be achieved with flowers. Born in Germany, he has mentored countless florists and is the founder of 20 floral design schools.
Gregor giving a workshop in Istanbul
Bryce Heyworth of September Studio
From design genius to social media star, meet Bryce Heyworth of September Studio, a contemporary floral and ceramic studio owned by an artist who transitioned from ceramics to floristry. Located in Darlinghurst, Sydney, the studio is known for creating incredible sculptural floral arrangements that are considered works of art, all of them in video form. It focuses on seasonality, ethical sourcing, and offers a range of services, including bespoke wedding/event florals and workshops.
No one knows the power of social media better than Bryce! The florist’s dancing videos regularly go gangbusters online, catapulting his sculptural flower designs into Aussies’ homes.
Carolina Spencer of Matagalán Plantae
Carolina Spencer, the creative mind behind Matagalán Plantae in Barcelona, is a floral designer known for blending botanical artistry with contemporary design. Originally from Chile, she creates sculptural arrangements that pair plants with her own ceramic vessels, resulting in pieces that are minimal and expressive. Her style draws from ikebana, modern interior design, and Latin American sensibility, giving her work a distinctive balance of structure, texture, and emotion. Through Matagalán Plantae, Carolina transforms flowers and plants into thoughtful, art-driven compositions that elevate any space.
Who's ready to meet these star designers of the floral world?
Madrid Blooms in Number
The interaction rate on their social media account grew by 180.2%, reaching 32,000 interactions during their last event and 1 million views of the content shared during the event's days. Did you know that 17 countries participated in the congress last year, reaching an outstanding 78% of participants working in the floral industry?
2026 will start the best way – with flowers and people uniting for the love of flowers. Stay tuned for the edition of Madrid Blooms coming up rather quickly in the next couple of months! For more information and visual inspiration, visit Madrid Bloom's Instagram account and its newly redesigned website.
Photos courtesy of Madrid Blooms
