Madrid Flower School and Flower House will once again host their marvelous floral congress 'Madrid Blooms', showcasing top global designers to explore the future of flowers. The last edition attracted designers from six countries and a niche audience from 17 nations, united by a passion for botanical design, floral business, and industry innovations. Taking place from January 29-31, 2025, it's an event not to miss, and here are all the details you must know, including the talented floral designers who will be part of this edition.
Experience the Best of Floral Design at Madrid Blooms
Madrid Flower School, created and founded by Sylvia Bustamante, is a global hub for floral design excellence, where flowers are seen as a powerful form of expression. The courses attract students worldwide, especially from Spain, Mexico, and the USA. Alumni bring valuable expertise and resources back to their home countries, creating a unique network that helps brands connect with diverse markets and expand internationally.
The main event, Madrid Blooms, attracts a curated audience of floral professionals worldwide who seek new providers, sustainable trends, and tools to enhance their luxury weddings, flower shops, and styling businesses. Star designers bring these innovations back to their own markets, sharing them with their followers and expanding the event's global influence.
Designers That Will Be Part of the 2025 Edition
The congress will welcome an exceptional lineup of designers at the creative industry's forefront. Attendees can expect to engage with thought-provoking concepts, learn from top floral designers from around the world, and celebrate the intersection of design, technology, and sustainability. From established names to emerging talents, these are the designers who will undoubtedly inspire new conversations and collaborations in the world of design.
Ariella Chezar
Aka 'The Woman that Liberated Flowers', Hailed by Vogue and Harper’s Bazaar as one of the world’s most influential floral designers, Ariella Chezar has popularized and redefined garden-style floristry and wedding design. Her arrangements have graced exclusive events globally including the Obama White House—and her book, Home in Bloom, continues to inspire floral enthusiasts and designers around the world.
Laetitia Mayor
Known as a pioneer in sustainable weddings, Laetitia Mayor, one of Europe’s top 17 floral designers by The Wed, is the creative mind behind
Florésie, is known for her luxury destination weddings across the globe. She now leads her own floral school in France, Au Jardin de Florésie, teaching sustainable floral techniques and creating innovative structures through her Florésie Frameworks.
Hamish Powell
With over 100,000 followers on Instagram and TikTok, Hamish Powell, 'The British Rising Star' is reshaping the UK's floral scene by fusing flowers, fashion, and art. From residencies at Ensō House to bold fashion campaigns for Vogue Arabia and curated pieces for London’s Garden Museum, Hamish redefines what floral design can be.
Federica Carlini
Federica loves teaching the language of floral art. From the boutique shop LOEWE Flores in Madrid to becoming a top instructor at the London Flower School, Federica is known for her multifaceted approach to the floral artistry. Now specializing in events, set design, and workshops, she focuses on connecting with materials to create expressive and meaningful arrangements in her international classes.
Katie Rosellen
'The Master of the Masterclass', Katie Rosellen is the visionary behind the global sensation Ponderosa Classroom and has established floral design as a compelling language of storytelling. Teaching students around the world, her renowned Ponderosa Workshops empower designers to tap into their creativity, find clarity, and discover their unique voices while unlocking the true potential of flowers.
Ana Belen Rodriguez
Fusing the artisan with botanical design, Ana Belen Rodríguez is leading the charge in Spain to repurpose botanical materials, transforming the white cube's treasures into pieces of art. In her capacity as a teacher at Madrid Flower School and through the creation of ephemeral sculptures, she is shaping the future of floral design in Madrid and beyond.
Holly Chapple
With work featured in Martha Stewart Living, her own exclusive line of floral products, and a global community of florists under the Chapel Designers Collective, Holly Chapple has built a floral legacy, known for her arrangements that feature rich colors and a diverse range of flowers. Many of the flowers are hand-grown at her well-known Hope Farm in Virginia, adding a personal touch to her designs.
Blooming Haus
Blooming Haus, dubbed 'the fashion favorite florist' by Vogue, is making waves with designs for London Fashion Week, Chanel events, Bulgari tables, the red carpets of Vogue World, and the BAFTAs. The company's founders, Michal and Michael, are renowned for their innovative design and steadfast dedication to sustainability. Through design-driven, sustainable luxury, they are reinventing the floral landscape in high fashion.
Madrid Blooms in Numbers
The interaction rate on their social media account grew by 180.2%, reaching 32,000 interactions during their last event and 1 million views of the content shared during the event's days. Did you know that 17 countries participated in the congress last year, reaching an outstanding 78% of participants working in the floral industry?
2025 will start the best way—with flowers and people uniting for the love of flowers. Stay tuned for the edition of Madrid Blooms coming up rather quickly in the next couple of months! For more information and visual inspiration, visit Madrid Bloom's Instagram account.
Photos courtesy of Madrid Blooms
