Joost Bongaerts
Joost Bongaerts is a seasoned leader in the floral industry, with over 40 years of experience spanning bulbs, perennials, retail operations, and wholesale distribution. As the C.E.O. of Florabundance, he has shaped one of the most respected supply chains in the market, championing sustainable practices and fostering stronger connections between growers, designers, and consumers. Joost also serves as an Ambassador for the That Flower Feeling Foundation, where he promotes the role of flowers in daily wellbeing and modern lifestyles. His work blends industry insight with a genuine passion for people, innovation, and the simple joy that flowers bring. He also serves as a board member of Cal Flowers, which he has been a director of since 2015.
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