About Jackson & Perkins
Jackson & Perkins
Jackson & Perkins is one of the better-known names in the U.S. garden market, with a long history dating back to 1872 and a strong reputation built on rose cultivation and breeding. While roses remain the core of the brand, the company also offers a wider range of plants and garden products for home gardeners, including perennials and seasonal gift options. Its identity is still closely tied to rose expertise, from variety selection to practical growing guidance for consumers.
Based on Heritage and Ongoing Expansion
What keeps Jackson & Perkins relevant is its combination of heritage and ongoing retail expansion. The company continues to develop its reach beyond its traditional customer base while staying focused on what people know it for – roses with recognizable breeding value, broad assortment depth, and a brand story rooted in horticulture. In practice, that means a mix of legacy positioning and newer market moves, aimed at making its rose collections easier for more gardeners to access.
