Chrysanthemum Week is, without a doubt, one of the most relevant events for Colombia's flower industry. Every year, breeders, growers, and international buyers gather to see new introductions and to evaluate which varieties will shape the next season’s production. For Dümmen Orange LATAM, participation in this event is essential.
The company uses the week to show the strength of its Chrysanthemum program and varieties, as well as to connect directly with the professionals who work with these flowers every day. If you're attending Chrysanthemum Week, don't miss out on visiting them!
Dümmen Orange Offers Chrysanthemum Varieties That Respond to Today’s Market
Colombia is a strategic hub for the global Chrysanthemum trade. Large volumes are produced here for export to North America, Europe, and Asia. Being active in Chrysanthemum Week allows Dümmen Orange to maintain close contact with the industry, to present its latest breeding results, and to demonstrate how its varieties fit into the needs of both growers and markets.
Their portfolio reflects a clear focus on what different markets require. Uniformity, strong vase life, and reliability are essential for supermarket bouquets. Color range, stem quality, and production consistency matter most for wholesale programs. Florists and designers look for diversity in shape, size, and tone.
Take a closer look at what you can expect during this wonderful event!
Peter Van Delft making a giant collection of Chrysanthemums disbuds at their trial locations in Colombia
Each year during Chrysanthemum Week, the company highlights Chrysanthemums that deliver all these points. Visitors can see strong, resilient stems suitable for large-scale export programs, as well as new color combinations and flower forms that appeal to designers looking for something distinctive. Every variety on display is selected with a specific purpose, whether that is large-scale production or niche design work.
Turning Grower Feedback Into Stronger Varieties
Grower input is central to the way the LATAM team at Dümmen Orange develops its varieties. Chrysanthemum Week gives the team the opportunity to sit down with growers, discuss field performance, and understand production challenges. This dialogue helps the company refine its breeding work and makes sure that new introductions match the practical realities of cultivation in Colombia.
Technical support is part of the company’s commitment as well. The team provides guidance on crop management, post-harvest handling, and logistics, ensuring that the varieties presented during this annual event perform consistently from the greenhouse to the final customer.
A Regional Team With Global Expertise Ready to See You at Chrysanthemum Week
Dümmen Orange operates on a worldwide scale, but its Latin American division has a specific role. The region's team connects global breeding innovation with local production realities. This means growers in Colombia and across the region have access to varieties that have been tested and adapted for their conditions. The result is a portfolio that combines global standards of quality with practical application in Latin America.
The focus is not only on aesthetics, though. Efficiency and sustainability are now key factors in breeding programs. They are putting great emphasis on how their Chrysanthemums are being developed with resilience, resource efficiency, and durability in mind. These characteristics help growers operate more efficiently and support the industry’s long-term sustainability goals.
As part of this effort, they are introducing INTRINSA®, a brand dedicated to varieties bred with enhanced resistance to major diseases such as White Rust and Fusarium. This innovation allows growers to reduce pesticide use while maintaining strong performance in production, making cultivation both more sustainable and more reliable. INTRINSA® represents a decisive step forward in aligning breeding excellence with the practical and environmental needs of today’s chrysanthemum growers.
Strengthening Roots for a Global Floral Future
Chrysanthemum Week confirms once again why Colombia is a leader in cut flower production and why breeders must remain active in this space. For Dümmen Orange, last year's event was an opportunity to demonstrate its breeding strength, to present a portfolio designed for today’s markets, and to reinforce its partnerships with growers and buyers. This year, they're bringing it stronger than ever, building its position as a leader in the Chrysanthemum sector.
Will you be attending one of the most anticipated events?
Photos courtesy of Dümmen Orange.
