Established by Gustavo Camacho and Tiago Bettencourt, 'Bosque' (woodland in Portuguese) has been telling stories with flowers since 2018. Originally from Madeira Island, the designers are based in Lisbon, Portugal, thus developing and spreading their work and aesthetic nationally and abroad.
Bosque Concepts by Gustavo Camacho and Tiago Bettencourt
As part of this week's florist special, the duo makes a debut to share what's inside their Bosque world. Bosque Concepts draws creative inspiration directly from nature—its seasons, forests, meadows, and the abundant flowers and organic materials they offer. Founded by Gustavo and Tiago, Bosque channels these natural environments into its design process, prioritizing texture, form, and composition. Every project is an exploration of color and natural structure, underpinned by a minimalist and intentional approach.
Ikebana – known for its emphasis on simplicity, structural grace, and awareness of natural lines – informs Bosque’s style. Their work often adapts ikebana’s thoughtful restraint, focusing on each element’s rhythm and balance while avoiding excess. Arrangements reflect the surrounding natural world, one branch at a time, with uncompromising attention to shape and space.
Gustavo Camacho, who brings an urban sustainability background and roots in Madeira to his practice, began experimenting with flowers by reimagining his childhood memories amid countryside landscapes. Over time, that engagement evolved from personal exploration into a professional dedication to floral geometry and environmental fidelity.
On the other hand, Tiago's background in graphic design, editorial photography, and brand development adds visual discipline to their floral work. Beyond arrangements, he now creates handmade and sustainable pieces under Bosque’s new 'Crafts' segment, treating the studio itself as a curated garden of creative trails and material experimentation.
Finding Joy in the Creative Process
While their creations have been featured in weddings throughout Portugal and beyond, what truly feeds their passion is the creative process with each couple. Collaborating with the couple and the planning teams stimulates both of them throughout the entire process, leading up to the wedding day.
This collaboration enables the team to capture a couple's spirit and convert it into floral form, let it be with gentle palettes and delicate petals or strong shapes and spectacular displays. It's all about authenticity, and Bosque applies that principle to each bouquet and altar.
Green Florists at Bosque
As caretakers and protectors of their greatest source of inspiration – nature – Bosque Concepts works to integrate this into their floral designs in the most organic way possible. Because nature is central to their work, the team considers it essential to approach sustainability with transparency and to actively integrate it into their business practices.
Within the floral industry, sustainability is still a relatively recent and complex subject, one that continues to grow in relevance. Bosque Concepts acknowledges the urgency of this matter and emphasizes the importance of reducing its footprint while raising awareness among clients and collaborators.
As responsible florists, they believe that simply banning floral foam—a material highly damaging to the environment—is not enough. Their commitment goes further, prioritizing the use of national flowers, wildflowers, and flowers sourced from small local growers.
The team notes that although there is an encouraging increase in the availability of flowers from small and medium national suppliers, these developments represent only the first steps toward meaningful change. For Bosque Concepts, supporting such suppliers contributes both to environmental responsibility and to economic sustainability within the industry.
They actively encourage open dialogue with customers and partners about these issues. By working together, Bosque Concepts believes it is possible to show beauty in a way that respects the planet—floral design that is not only creative and distinctive, but also green.
Photos by @bosqueconcepts.
