INDAM Ornamentals, officially Indo-American Hybrid Seeds, is quietly reshaping the horticultural landscape in one of the world's most important emerging markets. Founded in 1965 by the visionary Dr. Manmohan Attavar, the company is driven by a new generation of leadership—one that honors tradition while embracing technology, science, and collaboration. With pot plants at its core and floriculture firmly on its horizon, INDAM Ornamentals is now stepping into the global spotlight, with an open invitation for growers, breeders, and floral creatives to be part of India's promising future in horticulture.
At INDAM Ornamentals, Legacy Meets Innovation
Few enterprises in global floriculture can match the six-decade pedigree of Indo-American Hybrid Seeds. It has been one of India's first companies to pioneer hybrid seeds and greenhouse cultivation, setting standards still followed today. At its heart stood Dr. Manmohan Attavar - a plant scientist, breeder, and visionary entrepreneur who received India's prestigious Padma Shri award for his contributions to horticulture.
That foundation now rests in the hands of Managing Director - Rashmi Attavar, whose philosophy is equal parts humility and strategic foresight.
"Every season is a learning season."
Guided by that mindset, the team is steering INDAM Seeds toward precision floriculture, hands-on grower education, and a stronger digital presence. The original pillars - trust, quality, and true farmer partnership - remain intact, even as new technologies shape tomorrow's opportunities.
Expansion never happens overnight. The company observes, trials, and refines until each new crop is fully understood, then scales with confidence. This deliberate rhythm now drives its ornamental and cut-flower roadmap, assuring global breeders their genetics are in reliable hands.
INDAM Is a Cut-Flower Catalyst for India and Beyond
Long respected for vegetables and pot plants, the Bengaluru-based firm is now cultivating a portfolio of high-value cut flowers. Early trials of Antirrhinum, Celosia, and Matthiola - chosen for vase life and uniformity - run under both greenhouse and open-field regimes.
Yet the goal reaches beyond stems. By pairing robust genetics with training in climate management, post-harvest care, and cold-chain logistics, the company aims to raise the overall standard of Indian floristry. With India already the world's second largest retail flower market, breeder-grade material and best practice know-how could unlock significant value - and INDAM Seeds is positioning itself to supply both.
Science-Backed Quality That Earns Global Trust
Quality starts in the lab. ISTA-accredited seed testing and NABL-certified biotech facilities give breeders and growers reliable data on purity and performance. That discipline has persuaded breeders such as Syngenta Flowers, Ball Seed, Selecta, and Dümmen Orange to license genetics, maintain mother plants, and run tissue-culture programmes with INDAM.
Intellectual property is safeguarded, protocols are transparent, and trial data flow both ways. From the first subculture to commercial release, every batch is documented-delivering predictability in the greenhouse and credibility in the marketplace.
A Global Grower Network With Indian Roots
Although headquartered in Bengaluru, INDAM Seeds exports to more than 24 countries across Asia, Europe, and the Middle East. Mr. Arthur Santosh Attavar (Chairman and Managing Director, INDAM Seeds) is also the current president of the International Seed Federation (ISF), shaping policy and innovation across global platforms. In July 2025, the team attended the Fleuroselect Annual Convention in the Netherlands, and Indo-American Hybrid Seeds is now an official member of Fleuroselect. In September 2025, they will be present at the AIPH Conference in Ghent, Belgium.
Empowering Growers Through Knowledge and Purpose
The measurement of success goes beyond commerce. INDAM Seeds views itself as a steward of farmer livelihoods, offering high-yield, disease-resistant hybrids that improve both productivity and profitability. In a country where smallholder farmers face climatic and logistical challenges, these improvements can be life-changing.
And the empowerment goes even further. Rashmi and her team are passionate about building India's floriculture culture, from better handling at the florist level to more awareness among consumers. Rashmi says:
"If I get a bunch of hydrangeas, how do I care for them? How do I extend its vase life? These are questions that need answering in India."
Initiatives that encourage plant gifting, extend vase life, or demystify post-harvest handling are not side projects; they form part of the company's social contract with the industry. By promoting best practices across the value chain, Indo-American Hybrid Seeds (INDAM Seeds) aims to uplift not just growers and florists but also the everyday flower lover.
INDAM: Cultivating Beauty and Empowering Farmers Since 1965
Guided by a culture of humility and continuous improvement, Indo-American Hybrid Seeds (INDAM) today stands as a force for good in global floriculture. Its portfolio spans hybrid vegetables, patio edibles, premium foliage, and a fast-expanding range of ornamentals - all backed by rigorous science and ethical practice.
As India becomes a strategic market for the global green economy, INDAM Seeds offers something few others can: a trusted hand at the intersection of ethics, innovation, and growth. For breeders seeking a reliable launchpad, for growers in need of high-performing genetics, and for floral creatives looking to understand India's next wave, INDAM Seeds is ready to grow together.
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