The latest summer news

One Day in a Peony Field – Latex, Armor and a Dream This idea had been living in my mind for a long time: I wanted to combine things I had never seen together before.

Voices of the Industry

Jun 10 | 2 min read

A Circular Base With a Future Beyond the Arrangement Discover how Sideau® gives every fiber a second life.

Sustainability

Jun 10 | 3 min read

What I Learned Designing With Rose Bahati A designer's perspective on versatility, color, performance, and vase life through four practical floral arrangement concepts.

Voices of the Industry Cut Flowers Roses

Jun 10 | 5 min read

World of Spray Roses Magazine No. 4 Is Here From leading floral designers to dedicated growers, this publication highlights the people and stories shaping a growing floral category.

Floral Books Floral Education

Jun 10 | 3 min read

Much More Than Just Callas – Könst Presents Their Two Distinct Calla Lines At the renowned Alstroemeria and Zantedeschia breeder, two well-defined variety lines have been developed with totally distinct purposes, characteristics, and target markets.

Cut Flowers Floral Education Flowers

Jun 10 | 6 min read

Why Rose Growers Need Both Innovation and Reliability De Ruiter helps growers in Ecuador achieve and maintain the balance between proven varieties and fresh introductions.

Cut Flowers Roses Floral Education

Jun 10 | 7 min read

Cafe Equinox Serves Espressos Amidst Tropical Plants The moment you walk through the glass doors, it’s clear this isn’t a cafe that just has plants – it is the plants.

Indoor Plants Remarkable

Jun 10 | 3 min read

What You’d Want to Know About the Orange Blossom as Florida’s State Flower It was designated as the floral emblem because of its direct and long-held connection to the state's economic and cultural identity.

Top Floral Stories Floral Education Flowers

Jun 10 | 9 min read

How To Create Engaging Plant And Flower Videos That Bloom Online Storytelling, behind-the-scenes content, and aesthetic cinematography transform viewers into loyal customers.

How It Works

Jun 10 | 7 min read

The Best Flowering Plants for Small Spaces That Enhance Your Garden Experience Compact spaces deserve just as much floral attention as sprawling gardens. Here is what to grow, why it works, and how the right flowers turn limited square footage into a space worth staying in much longer.

Garden Plants Floral Education Flowers

Jun 10 | 8 min read

Protecting Your Floral Business Online: What Most Florists Overlook Protecting Your Floral Business Online: What Most Florists Overlook

Floral Education

Jun 10 | 6 min read

A Glimpse of a Flower Can Brighten a Stranger’s Day I run a public art studio called Graphic Rewilding with artist, Lee Baker. We take the grey, overlooked bits of a city and put something massive and floral in front of them, and people stop, even just for a moment.

Voices of the Industry Floral Education Flowers

Jun 10 | 6 min read

All summer inspiration