The latest summer news

Why Cherry Blossoms Continue to Inspire Global Flower Trends Delicate pink petals symbolize renewal and fleeting beauty, captivating cultures and designers worldwide.

Floral Education

Apr 09 | 4 min read

Jacaranda Farms – Cultivating Excellence in Gerberas The collaboration between Colombian grower Jacaranda Farms and Chrysal demonstrates how production and post-harvest care must work in tandem as a unified system.

Cut Flowers Floral Education

Apr 09 | 8 min read

Why the Flower Sector Can No Longer Afford to Stay Silent Investigative journalist Geesje Rotgers has spent a decade correcting misinformation about agriculture and ornamental growing. Her message is direct: silence is not safety. It is a choice the sector can no longer afford to make.

Voices of the Industry Interviews Podcasts

Apr 09 | 6 min read

Spring Sparks Creativity With Plastic-Free Floral Design Playful blooms, fresh ideas, and a greener foundation for floral artistry.

Sustainability Floral Education

Apr 08 | 3 min read

Dutch Lily Days 2026 Is the Place to See Where the Lily Sector Is Headed Thirteen Dutch flower bulb exporters open their test greenhouses and invite you to visit and participate in this event's 14th edition.

Floral Events Thursd Now

Apr 08 | 5 min read

In Sant Jordi’s Day, Barcelona Transforms Into a Sea of Roses and Books A stroll through any street in the Catalan capital on April 23rd is like walking through a romantic filmset filled with books, roses, and much more.

Floral Events Roses

Apr 08 | 5 min read

The Best AI Tools for Florists to Save Time and Grow Sales AI can help florists write faster, market more consistently, and stay visible online without losing the personal touch that makes a flower business special.

Voices of the Industry Floral Education How It Works

Apr 08 | 9 min read

Gateway to the Americas Cup – A Competition Close to My Heart The Gateway to the Americas Cup returns to Orlando in June 2026 during the FSFA International Annual Convention. A prestigious international floral design competition hosted by Deborah and Gus De La Flor, where creativity, technical mastery, and retail strategy meet in one inspiring Florida setting.

Voices of the Industry Floral Events

Apr 08 | 3 min read

Why Unicorn™ by Danziger Is Changing the Way Florists Create Especially for those who dare to design differently without limits.

Cut Flowers

Apr 08 | 3 min read

Rose Country Blues Is a Garden-Type Gem Radiating a Vintage Charm in Designs Grown by Kenyan grower Fontana Flowers, this rose is bred to capture the full, layered, cottage-garden aesthetic that has driven so much of the premium cut flower market over the past decade.

Cut Flowers Roses

Apr 08 | 5 min read

The Enigma Line by De Ruiter Ecuador – Reliable Performance and Market Potential Across different farms and growing conditions, these varieties are showing stable development, uniform growth, and the kind of structural strength that supports efficient greenhouse management.

Cut Flowers Roses

Apr 08 | 5 min read

Why Do Tulips Keep Growing in a Vase? Cut from the ground, but nowhere near finished, tulips have an amazing habit of continuing to grow long after they have left the farm or garden. Here is what is really happening inside that stem.

Trending Floral Education Tulips

Apr 08 | 7 min read

All summer inspiration