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Our Enemies Are Not Bad People. They Are Bad Ideas. The flower and plant sector has spent a decade on the receiving end of one idea: local is good, imported is bad, less is moral. The people carrying it are often sincere. The idea itself is destructive. A case for sustainability with soul, not sustainability as guilt.

Voices of the Industry Sustainability

May 30 | 3 min read

How To Plan A Thailand Flower Content Trip Without Missing Leads Thailand is a strong place to shoot flower content, but trips can also break your lead flow. This guide helps you plan content, keep replies tight, and come home with both material and bookings.

Travel

May 30 | 7 min read

June 13th Is National Weed Your Garden Day! Your Plants Will Thank You Weeding your plants may not be the most glamorous part of gardening, but it is an essential task that can actually be quite beautiful.

Special Days Throwback

May 29 | 7 min read

The Official California State Flower Is the California Poppy, Known Scientifically as Eschscholzia Californica

California Poppy – What You’d Want to Know About This California State Flower There’s quite a lot worth knowing about this flower, which is one of North America's most celebrated native wildflowers.

Top Floral Stories Floral Education Garden Plants

May 29 | 8 min read

Florist Special With Anthea Studio Anthea Studio was born from the desire to bring together different forms of art within a single creative space in the heart of Rome, a city historically shaped by artists and cultural expression.

Interviews Floral Designs

May 29 | 5 min read

What Everyone Kept Talking About After Floral Bootcamp at Floriexpo 2026 Curious to read about all the stage talks given at Bootcamp Floriexpo in Fort Lauderdale? Here's a recap!

Voices of the Industry Floral Events Travel

May 28 | 7 min read

Tesselaar Alstroemeria RHS Chelsea feature

Seeing Alstroemeria Take Its Place at Chelsea There are flower shows, and then there is the RHS Chelsea Flower Show. And yes! There were plenty of alstros to be spotted there this year.

Voices of the Industry Floral Events

May 28 | 5 min read

How the FNP Flowers App Is Making Last-Minute Gifting More Convenient Same-day delivery and intuitive mobile ordering transform procrastination into a seamless gifting solution.

May 28 | 3 min read

Meet the Thursd Team at IFTEX 2026. Get to Know About Thursd Shop, a Grower-To-Florist Channel Built to Give Growers a Smarter, More Direct Route to Market

Thursd Is at IFTEX 2026, Meet the Team and Discover So Much Meet the team and get to know a lot more about what they have to offer, including the Thursd Shop, a grower-to-florist channel built to give growers a smarter, more direct route to market.

Remarkable Floral Events Thursd Now

May 28 | 4 min read

June Birth Month Flowers: Celebrating the Beauty of Roses and Honeysuckle Carrying centuries of meaning between them, here's the symbolism, history, and growing know-how behind the June birth flowers – the rose and the honeysuckle.

Top Floral Stories Floral Designs Floral Education

May 28 | 14 min read

'WONDER' by Fleurs de Villes – A Floral Series Inspired by the Natural Wonders of the World Taking place at the VanDusen Botanical Garden with a brand-new floral exhibition, you can't miss it! It will be running until May 31st.

Floral Events

May 28 | 4 min read

A Shower of Roses at the Pantheon For florists, La Pentecoste at the Roman Pantheon is a reminder that flowers can create pure emotion – where thousands of falling rose petals transform history, light, and movement into unforgettable inspiration.

Trending Roses Special Days

May 27 | 3 min read

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