Our Enemies Are Not Bad People. They Are Bad Ideas.
The flower and plant sector has spent a decade on the receiving end of one idea: local is good, imported is bad, less is moral. The people carrying it are often sincere. The idea itself is destructive. A case for sustainability with soul, not sustainability as guilt.
Thursd Is at IFTEX 2026, Meet the Team and Discover So Much
Meet the team and get to know a lot more about what they have to offer, including the Thursd Shop, a grower-to-florist channel built to give growers a smarter, more direct route to market.
Why the Flower Sector Can No Longer Afford to Stay Silent
Investigative journalist Geesje Rotgers has spent a decade correcting misinformation about agriculture and ornamental growing. Her message is direct: silence is not safety. It is a choice the sector can no longer afford to make.
Why Transparency, Not Polarization, Will Define Our Future
A growing gap exists between public debate and the reality of greenhouse gases. How can transparency, measurable progress, and smarter regulation restore trust in modern horticulture?
When Valentine’s Flowers Become a Media Punching Bag
Every Valentine’s Day, flowers become a headline problem. Here is a personal perspective on residues, media framing, innovation, and why the global floral sector must lead with context instead of defensiveness.
Why Is Gen Z Obsessed With Plants?
Gen Z is not buying plants as decoration but as daily infrastructure for care, sustainability, and mental grounding. Plants offer control, continuity, and meaning in a digital-first world.
Biophilic Design and the Cost of Living Without Nature
Urban life has quietly engineered nature out of daily experience. Biophilic design offers a proven way to restore human health, awareness, and responsibility by reintegrating living systems into the spaces where life now happens.
Media Narratives and the Need for Real Dialogue
A critical reflection on how media narratives, sustainability debates, and industry silence intersect – and why floriculture needs less polarization and more real conversation.
