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Valentine’s Flowers Become a Media Punching Bag
When Valentine’s Flowers Become a Media Punching Bag Every Valentine’s Day, flowers become a headline problem. Here is a personal perspective on residues, media framing, innovation, and why the global floral sector must lead with context instead of defensiveness.
ai vs real
When AI Makes Everything Look Real Then People Start Looking for What Is As artificial intelligence makes everything look increasingly real, trust quietly erodes, and people begin searching for experiences that cannot be simulated.
Gen Z turning to plants
Why Is Gen Z Obsessed With Plants? Gen Z is not buying plants as decoration but as daily infrastructure for care, sustainability, and mental grounding. Plants offer control, continuity, and meaning in a digital-first world.
Child playing with plants
Biophilic Design and the Cost of Living Without Nature Urban life has quietly engineered nature out of daily experience. Biophilic design offers a proven way to restore human health, awareness, and responsibility by reintegrating living systems into the spaces where life now happens.
Lady with gas mask holding flowers
Media Narratives and the Need for Real Dialogue A critical reflection on how media narratives, sustainability debates, and industry silence intersect – and why floriculture needs less polarization and more real conversation.
Neil deGrasse Tyson - Flowers Give Meaning
The Fact That Flowers Die Is the Very Reason They Have Meaning In a world chasing permanence and convenience, real flowers remind us that meaning lives in attention, care, and the present moment.
Trending Sustainability
Jan 09 | 3 min read
Vertical integration at Wafex featured
The Quiet Giants of Floriculture: Is Vertical Integration the Future? Redefining genetics-to-bouquet strategies and transforming global supply chains.
Real Flowers Matter
Why Real Flowers Are Good for You in a Plastic World As plastic flowers rise under the false promise of sustainability, it's time to rethink what’s truly good for people and the planet. Real flowers and plants offer beauty, well-being, and authenticity in a world that’s increasingly artificial.
Sustainability
Jul 30 | 7 min read
African Flowers Deserve More Support
African Flowers Are a Story of Sustainability, Progress, and Happiness While critics question African flower imports, the truth tells a different story. These blooms lead in sustainability, social impact, and joy.
Remarkable
Jul 09 | 4 min read
Arnold Wittkamp with Black Roses ai
AI Will Lead Us Back to Nature As artificial intelligence reshapes how we interact with information, floriculture remains a source of truth, beauty, and human connection.
Remarkable
Jul 02 | 6 min read
No Flowers activist
We Are Reducing the Most Wonderful Things to a Mere Footprint - And Why That’s Not a Good Thing The situation is grave as negative discourse about floriculture becomes more common, and mass media is following suit.
Sustainability
Oct 16 | 5 min read
5 year anniversary Thursd
In Honor of Our 5-Year Anniversary, These Are Some of Our All-Time Favorite Articles Join our 5-year journey and look into these awesome articles picked by our Thursd team members.
Special Days
Sep 04 | 7 min read
four phones with a thursd page open

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