The latest de ruiter east africa news

Bahati Is the Lavender-Mauve Rose With All the Perfect Qualities This rose from De Ruiter East Africa is grown at Kenya's Azali Roses Ltd as part of the DREA'ME Collection.

Floral Education Roses Cut Flowers

Jul 01 | 5 min read

Making a Strong Case for Kangaroo Paw at the 2026 IFTEX The whole idea is not to introduce an unknown flower, but to reposition Anigozanthos as a premium, year-round design flower that florists and designers can specify with confidence rather than discover by chance.

Floral Events Floral Education Cut Flowers

Jun 11 | 4 min read

A Collaborative Campaign Promoting Kangaroo Paw Use in Design and Floristry De Ruiter East Africa (DREA) is partnering with Kenyan growers Imani Flowers, Exceptional Africalla, and Growtech Flowers to build the production and market case for Anigozanthos.

Cut Flowers Floral Education

May 27 | 8 min read

Here Is Why You Should Visit the De Ruiter East Africa Booth at IFTEX 2026 With a strong breeding legacy and a portfolio tailored to market demand, their presence at this year’s event offers visitors a clear view of both their proven varieties and new introductions. Visit their Booth B4.12 for a lot more.

Remarkable Floral Events Roses

May 27 | 4 min read

Why Anigozanthos (Kangaroo Paw) Is Ready for a Different Role in Floral Design This flower is moving from niche to daily floral work. Become part of this movement!

Voices of the Industry Cut Flowers

Apr 30 | 2 min read

Closer to the Grower: The People Behind De Ruiter’s Expertise in Kenya Local expertise, trials, and grower collaboration support reliable rose production, guiding variety selection from testing to full commercial success.

Cut Flowers

Mar 25 | 6 min read

Ethiopia’s Rose Industry at a Turning Point Growers respond to demand with intermediate roses and spray diversification, raising standards across the region.

Cut Flowers Roses Thursd Now

Mar 18 | 5 min read

The Open Days at De Ruiter East Africa Had a Lot More to Offer The renowned breeder had on showcase their different established, new, and other upcoming varieties.

Floral Events Floral Education

Jan 21 | 6 min read

De Ruiter East Africa Invites You to Its Open Days in Naivasha From January 14 to 16, the breeder opens its facility doors, welcoming all in the flower industry to have a firsthand feel of their flowers.

Floral Events Roses Flowers

Jan 08 | 5 min read

A Global Story of Roses, People, and Creating Flower Business De Ruiter Innovations operates as a truly multicultural family. Each region brings its own rhythm to the market.

Cut Flowers Roses

Jan 07 | 6 min read

Rose PomaRosa® and Its Colorful Mutations – Roses Be Sweet and Anne Laure® From Latin America to Kenya, this rose lineage reflects innovation, responsible growing, and the lasting impact of farms rooted in community and care.

Roses Cut Flowers

Oct 08 | 6 min read

The Sights and Sounds That Defined the Successful 2025 Naivasha Horticultural Fair Africa's largest horticultural trade fair of its kind, held for a charitable cause and to promote agriculture, horticulture, and floriculture industries.

Floral Events

Sep 24 | 8 min read

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