De Ruiter East Africa (DREA), the Kenyan division of the globally recognized breeder De Ruiter Innovations, is well-known for producing exquisite roses suitable for just about any floral occasion. In their usual tradition, the breeder will host its Open Days from February 19 to 21 at its facility in Kongoni, Naivasha, to showcase its collection.
The three-day Open Days incorporate a series of events that promise to be an exciting and rewarding experience for growers, other prospective partners, and by extension, the broad spectrum of flower enthusiasts from across the African continent.
An Opportunity to Explore De Ruiter’s Wide Collection of Flowers
Every year, De Ruiter hosts these Open Days, mostly at their East Africa facility in Naivasha. These events introduce customers to new varieties, innovations, and novelties while also reminding them of the breeder's previously existing popular varieties with excellent reputations.
Rohit Patil, the Sales and Marketing Manager:
"Our company is known for its focus on innovation, and breeding high-quality, more productive varieties. The Open Days allow customers to explore De Ruiter's wide collection of roses, perfect for occasions like International Women's Day, Mother's Day, Weddings, and other festivities."
Why Attend De Ruiter East Africa’s Open Days
For over a century, De Ruiter has been synonymous with rose breeding excellence. Therefore, their Open Days are legendary, offering growers, traders, and florists firsthand access to cutting-edge varieties and floral classics. This year’s event will be no different, with a lineup that blends proven and well-established crowd-pleasers and bold new novelties designed to mesmerize global markets.
One will, for instance, have the opportunity to discover new varieties that the breeder has been working on. Attending the Open Days means one gets an exclusive look at the latest rose innovations and finds the perfect fit for their flower business. They, also, present an opportunity to connect with industry experts, as well as network with De Ruiter's team and other growers to exchange ideas and insights.
These Open Days, likewise, afford one the opportunity to witness firsthand the high quality of the roses and the productivity that De Ruiter’s flowers are known for. Plus, being present at the Open Days events helps one find inspiration. It's the perfect occasion to explore the wide range of colors, shapes, and sizes to inspire their next floral creations. To crown it all, there will be plenty of food and drinks for those attending.
What to Expect at the Open Days
As De Ruiter East Africa welcomes you to visit their nursery in Naivasha to witness and experience their vast assortment of standard and spray roses, you can anticipate a vibrant showcase of both traditional favorites and the latest novelties. So, here’s a line-up of some of those varieties to expect.
Rose Revolution®
This rose is the talk of the industry! The vibrant red rose boasts a bud length of up to 5 cm, stems reaching 70 cm, and an amazing 16-day vase life. Its fiery hue symbolizes passion, while its robust performance makes it a grower’s dream. Rose Revolution®, essentially, isn’t just a rose; it is a statement.
As Rohit Patil puts it:
“Rose Revolution® is a very interesting bright red since it perfectly matches the specs of the retail market and looks interesting for high altitude cultivation as well.”
Grower Shalimar Fresh has planted the first commercial planting of this variety, and several other growers are currently doing it as well.
Rose AlpinaRosa®
This is a new white variety, which is a perfect fit for the retail market. It is productive, has a thin bud, and gives good lengths. Also, this rose has a moderate thorn density. Currently, there are some commercial trials being conducted for this variety.
Rose Frutteto®
Rose Frutetto is a delicate, medium-pink bloom that opens graciously into a perfect rose. This baby pink T-hybrid is already grown by well-known growers in Kenya such as Timaflor and Lobelia, and has been doing well in high-altitude areas. Its blush-pink core, combined with its crisp green outer petals, radiates a unique sparkle and displays the subtlest curl at the tips when open. Rose Frutteto’s unquestionable charm stems from its unassuming beauty and elegance. It is a highly versatile rose that works well with a wide array of tones, and florists will find it handy in different varieties of bouquets, mono bunches, and various other arrangements.
Rose Shamita®
Shamita means 'peacemaker' in Hindi, and this is exactly what is embodied in this rose. Its meaning precisely matches its beautiful calming hues. Rose Shamita is a light pink variety with a compact head size that opens very well. It is an easy-to-work-with botrytis-tolerant rose. Moreover, this rose has no problem on the road as its almost cylindrical shape increases the packing efficiency and the stems rest fine in a box. Basically, with Rose Shamita, you’ll hardly be disappointed, as it is a perfect fit for practically any arrangement.
Rose Trivia®
Rose Trivia is a thornless productive light pink beauty of a rose. Its slightly green petals on the outside and its blush creamy pink insight petals create such a soft and warm feeling. This variety is a must-have for your bridal bouquets and romantic floral art, especially, since on opening up, the colors do not fade. Rose Trivia is already grown on many farms in Kenya.
Spray Rose Pink Dimension®
This is a dark pink spray rose that has been De Ruiter's most popular spray for quite some time now and continues to gain popularity among the different sprays available. There are several farms already growing it, and even more growers still showing a keenness in it. Spray Rose Pink Dimension is strong and has many elegant flowers in one stem. Plus, the color just brings delight and cheerfulness. Its model qualities, definitely, play a key role in its growing popularity.
Spray Rose Peach Dimension®
This is a relatively new variety of spray roses. And, according to Rohit, there is significant interest in this variety because of its beautiful color and the number of buds on each stem. The rose’s color perfectly fits a bridal theme, making this variety ideal for weddings.
There will definitely be many more varieties available for showcase during the Open Days. That means you have to be physically present to experience the beauty of the vast assortment available at De Ruiter East Africa. So mark the date: February 19th to 21st, 2025. We look forward to meeting you.
