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10 Questions to Justin Lievano, the Floral Design Manager at UrbanStems "Data shows that people think more clearly and their judgment improves after even a 10-15 minute walk outside."

10 Questions Interviews

Jun 17 | 7 min read

Florist Special With Vervain Flowers Founded in 2014 by partners India Hurst and Christopher Fletcher, the studio is based in the Midlands in the UK, from where the designers both travel across the country and further afield.

Interviews

Jun 15 | 4 min read

Florist Special With Lee Matalone As a design studio, FIELD'S ethos is based on the notion of 'mono no aware', a concept from Japanese aesthetics that reflects an awareness of the impermanence of things.

Interviews

Jun 04 | 3 min read

When Flowers Became My Way Back: Returning to the Melbourne International Flower & Garden Show At this year’s show, I created a five-day, on-the-ground live activation inside the Great Hall of Flowers, where more than 120,000 visitors moved through the show over the duration of the event.

Voices of the Industry Floral Designs Floral Art

Jun 01 | 5 min read

Florist Special With Sophie Powell As the former School Principal of McQueens Flower School, she had the opportunity to teach more than 5,000 floral enthusiasts around the world!

Interviews

May 13 | 3 min read

The Modern Flower Shop and Where We're Going People haven't changed. They still crave connection with another person, and what better way to express feelings in that relationship than with flowers?

Voices of the Industry Floral Education Flowers

May 08 | 4 min read

Florist Special With Canaan Marshall He calls himself "The Flower Whisperer" and here's why.

Interviews Floral Designs

Apr 27 | 3 min read

Florist Special With Andrew Ruiz The flower is therefore not just a material, but a symbolic element, a means to explore themes such as loss, desire, memory, and identity.

Interviews Floral Designs

Apr 21 | 3 min read

Florist Special With Christina Yan of Bellevue Floral Co As Christina always says: "An event doesn't come to life until the flowers arrive".

Interviews Floral Designs Flowers

Mar 30 | 4 min read

Florist Special With Leah of Wild Sweet Pea British-grown flowers are at the heart of her work, shaping their look and feel through loose, airy movement, imperfect stems, and designs.

Interviews Floral Designs Flowers

Mar 24 | 2 min read

Florist Special With Karina Trafimovich If you have a clear, steady eye for what feels right, and you're into design that doesn't need to shout to be seen, this one's for you.

Interviews Floral Designs Flowers

Mar 17 | 3 min read

The Elegant Harmony of Natural Crystals and Seasonal Floral Designs Merging earth's minerals with blooming botanicals creates enchanting displays that celebrate nature's beauty.

Floral Art Floral Education

Mar 07 | 6 min read

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