Not everything about flowers is soft. In a quiet corner of Mexico City, where design crosses paths with instinct, Paola Gonzalez has been building something different. Her studio, La Distribuidora, doesn’t follow trends or chase approval—it listens, edits, and subtracts. Behind the calm surface of her work is a constant tension: between shape and silence, nature and arrangement, control and release. There’s no loud branding, no extra layers. Just flowers, placed with intention—and a quiet certainty that nothing else is needed.
Floral Design with Precision and Purpose by Paola Gonzalez of La Distribuidora Mexico
La Distribuidora is a floral design studio based in Mexico City, founded and led by Paola González. With a background in editorial design and an education from the Escuela Nacional de Pintura, Escultura y Grabado 'La Esmeralda', González approaches floristry with a minimalist and analytical mindset.
The studio was born from the idea of editing floral design—removing excess, avoiding decoration for decoration’s sake, and letting the materials speak for themselves. Her work is based on the principles of reduction and clarity, where every element has its purpose. This approach distances itself from conventional trends, focusing instead on structure, intention, and restraint.
Beyond arrangements, La Distribuidora engages in creative direction, weddings, events, editorials, installations, and collaborations that explore the intersection between nature and visual design. Paola prefers to work slowly and deliberately, producing work that aligns with her values rather than market demand. The studio builds its presence through consistency and clarity of vision, not through the chasing of mere visibility.. In a market often saturated by overproduction and aesthetic noise, La Distribuidora offers a focused, stripped-down perspective on floral work, more concerned with precision and context than only mere display.
Floral Design Services Offered by La Distribuidora
Under the direction of Paola González, the studio specializes in creative direction, working closely with clients, brands, and collaborators to shape visual stories based on floral expression. Their wedding services are highly personalized, approaching each occasion as a unique plate, where flowers play a central, atmospheric role.
For events, La Distribuidora creates floral environments that reflect the tone, identity, and rhythm of each occasion, intimate or large-scale. The studio also works across editorials, providing expressive and experimental floral compositions for fashion, design, and lifestyle features. Installations are another key component of their work, often involving site-specific works that fuse botanical elements with spatial design to create impactful moments. Additionally, she frequently engages in collaborations, partnering with artists, designers, and cultural spaces to bring floral art into dialogue with other creative disciplines.
Districombi - Mobile Floral Styling Experience
La Distribuidora extends its design philosophy beyond traditional settings with the Districombi—a mobile floral styling unit designed to bring beauty and atmosphere wherever it's needed. This concept allows clients to enjoy the studio’s signature aesthetic in a fully transportable format, ideal for pop-ups, brand events, private celebrations, or editorial shoots. Available for rent in Mexico City, it's the ultimate setting transformer, turning any location into a refined, flower-filled experience, offering an adaptable and creative solution for those seeking something memorable and out of the ordinary.
On the other hand, she also offers incredible floral design workshops. If you’re interested in becoming a florist, learn about her floral techniques and everything about this business, then stay tuned for Paola's next floral design events this year.
Make sure to keep yourself updated on La Distribuidora's website.
Photos by @______granada/.
