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Study by Floral Marketing Fund (FMF), Calflowers, and FTD Conducted at the APPAH Lab, Colorado State University, on What Gen Z Seek in Flowers

New Study Puts Into Context What Gen Z Wants From Flowers Presented by the Floral Marketing Fund (FMF) and co-sponsored by industry leaders, CalFlowers and FTD, it provides research-based guidance on how to reach and connect with the Gen Z market – insights that will help increase sales!

Trending Floral Education Flowers

May 16 | 7 min read

The Question of Environmentalism and Environmental Sustainability in the Floral Industry

A New Study Makes a Case for Environmental Sustainability in the Floral Industry More and more floral professionals need to embrace eco-friendly practices in their trade.

Floral Education Flowers Sustainability

Sep 18 | 9 min read

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