Our Enemies Are Not Bad People. They Are Bad Ideas.
The flower and plant sector has spent a decade on the receiving end of one idea: local is good, imported is bad, less is moral. The people carrying it are often sincere. The idea itself is destructive. A case for sustainability with soul, not sustainability as guilt.
The British Flower Collective – What Do They Do?
If you seek to source seasonal British flowers, find a principled local florist, or connect with a grower community that takes provenance seriously, this collective is usually an excellent starting point.