ARTICLES

Why Are Local Delivery Companies Important for Flower Shops

Local delivery companies ensure fresh, timely flower deliveries, boosting shop reliability.

By: THURSD | 13-08-2024 | 3 min read
Floral Designs Floral Education
local flower shop

Flower shops deal with many issues when it comes to delivery. Flowers are delicate and require special care during delivery. Not only that, but they should also reach the customers' locations as quickly as possible to retain freshness and beauty.

Nothing is worse than a customer who received their flowers wilted and droopy!

This will lower the buyer’s satisfaction, which can negatively affect the company’s reviews and reputation. Local delivery companies are of great help as they can help flower shops deliver packages in a timely manner.

They not only allow the customers to receive flowers without personally going to the shop but also ensure the products arrive in the best quality possible.

 

Lady on local flower shop
Picture image @ootd.diana

 

Challenges Flower Shops Deal With When It Comes to Delivery

Due to the delicacy of their products, flower shops face several challenges in providing efficient delivery services. These include

Product’s Fragility

Flowers are perishable goods, and it’s crucial to maintain their freshness during delivery. This includes proper temperature control and timely delivery. Any improper handling or delays can lead to damaged flowers.

Seasonal Fluctuations

Certain times of the year can be quite busy for flower shops.

According to Thursd, the most popular holidays in the flower industry are Valentine’s Day, Mother’s Day, Hanukkah, Christmas, Thanksgiving, and Memorial Day. Delivering flowers during these days can be a true nuisance.

On the other hand, at other times of the year, we see only a few deliveries per week.

 

lady maintain flower in shop
Picture by @jasmines.florist

 

Last-Mile Delivery Complexities

The last mile of delivery is often the most challenging and expensive part. Many problems can arise, such as unclear addresses, customer unavailability, or special handling instructions.

Luckily, delivery riders who use Whizz e-bikes don’t have to worry about this, as the company is one of the leaders in last-mile deliveries.

Environmental Concerns

In the 21st century, environmental sustainability is of crucial importance for many shops, and flower shops are no different.

As such, delivery via car and vans is against the ethical practices of many of these shops, so many stores opt for delivery riders on e-bikes or electric cars.

 

Showcasing flowers in shop
Picture by @theflowerist

 

How Local Delivery Companies Help to Flower Shop

Many of the abovementioned obstacles can be avoided with local delivery companies.

First off, they are familiar with the geography and traffic patterns of the area, which allows them to choose the most efficient routes. This means the flowers can reach the customers as quickly as possible, which will preserve their quality.

Local delivery companies often offer more flexibility in terms of delivery times and special requests. For instance, they can accommodate last-minute orders or specific delivery instructions, such as leaving the flowers in a safe spot or delivering at a precise time.

Not only that, but many local deliveries can offer same-day delivery service, something that is crucial for the floral industry.

They can also provide you with a more personalized service, which can increase customer satisfaction.

Lastly, they are cost-effective, especially compared to national carriers. This makes them particularly beneficial for small flower shops that may not have the resources to maintain their own delivery fleet.

 

local shop flower bouquet
Picture by @jasmines.florist

 

What Type of Delivery Service Should You Look For

When considering local delivery services, there are a few things you should keep in mind.

Most importantly, look for a reliable company with plenty of good reviews, and for one that is experienced with perishable goods, such as flowers.

One such company is DoorDash, which is known for its high-quality flower delivery services. They offer same-day delivery and work with highly skilled delivery riders who know how to handle delicate packages.

You can always look for reviews for delivery companies in your area and find the one that has the best ratings.

A good suggestion is to look for delivery services that offer delivery via e-bikes and e-scooters due to their friendliness. Another advantage of such deliveries is that e-bikes can avoid traffic congestion, which often causes delays.

Either way, working with local delivery companies can greatly improve the success of your business.

YOU MAY ALSO LIKE

Can't get enough?

Subscribe to the newsletter, and get bedazzled with awesome flower & plant updates

Sign up