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Wafex USA Announces Leadership Changes: Return of Industry Veteran and New Business Development Manager Two seasoned floral industry leaders take on new roles to drive innovation, growth, and global partnerships across key floral markets.

Cut Flowers Floral Education

Jul 16 | 3 min read

10 Questions to Craig Musson, the Founder and Owner of Wafex "The flower industry is a 7-day-a-week, 24-hour-a-day emotional investment so it's critical to stay mentally and physically fit."

Interviews

Jan 29 | 8 min read

10 Questions to Steve Dionne, Executive Director of CalFlowers "I’m a firm believer that when you’re feeling the most vulnerable, uncomfortable, and overwhelmed is when you experience the most growth."

Interviews

Nov 27 | 8 min read

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