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Cultivating Spray Roses at the Highest Level

How a collaboration of Fransen Roses and Interplant works out like a charm for breeder, grower, and fans of the World of Spray Roses.

By: PETER VAN DELFT | 04-12-2024 | 3 min read
Roses
Aad Fransen with spray roses

When stepping into the greenhouse of Fransen Roses, you instantly sense their dedication to excellence. It looks so neat and clean. No wonder when you know where they came from; they started out as a producer of vegetables, so you should be able to eat from the floor here! A lot has happened since the switch to roses in 1980, so let's catch up with grower Aad Fransen and check out his wonderful assortment of the World of Spray Roses.

Pivotal Decisions by Fransen Roses

Throughout its history, Fransen has not been afraid to take drastic measures to keep up with the market demand and stay true to its own values. It all began in 1948 planting tobacco plants, a product that was in high demand after the 2nd World War. Soon this would be exchanged for vegetables, like cucumbers and tomatoes. The third big swap was already mentioned—it was time to grow roses!

 

Fransen Roses Peter van Delft quote on Thursd

 

 

You may have heard of some famous varieties that Aad Fransen has produced over the years, like Rose Frisco, Rose Grand Prix, and a decade of Rose Red Naomi! Finally, after growing these single-head roses for over forty years, in 2021 the growing popularity of spray roses made Aad Fransen decide to walk this promising path. Breeder Interplant Roses was the right partner for this new venture, and they welcomed Fransen into the World of Spray Roses.

 

 

World of Spray Roses

Interplant Roses is the market leader in spray roses. They are the driving force behind the global project to amp up the popularity of sprays. Besides breeding a perfect assortment of superb spray roses, Aad Fransen also praises this breeder for its commitment and dedication to sending the best-fitting products that will be a true added value to their growers, wherever they are on this planet. Aad is indeed very pleased with the seamless collaboration and his current assortment of over a dozen varieties already.

 

Ramona Fransen with spray roses in greenhouse
Ramona, daughter of Aad Fransen, manages the marketing of the company

 

Spray Rose Varieties Making Waves

Here’s a closer look at some standout varieties Fransen Roses cultivates, each bringing something unique to the table.

Spray Rose Barbados®

Designed with Eastern Europe in mind, Barbados boasts a salmon hue, consistent year-round color, and a strong, productive stem. It’s a variety that’s not only visually appealing but also stable in pricing.

Spray Rose Bandolero®

This classic rose is a party in the vase. The round flower shape and the soft yellow glow that is released when it opens is a feast for the eyes.

 

 

Spray Rose Pinky Promise®

With its soft pink tones, full blooms, and impressive length, Pinky Promise lives up to Interplant’s reputation for exceptional spray roses. It’s known for its perfect branching and reliable performance.

Spray Rose First Date®

This luxurious pink rose is a true standout. With large buds and a sophisticated appearance, it’s ideal for arrangements where an open, lush bloom is desired. Resembling Interplant's Bombastic® series, First Date has earned multiple accolades, including several awards at Keukenhof.

 

 

Staying on Top of Trends

Fransen Roses has built a legacy of cultivating top-tier roses, and their partnership with Interplant elevates them even further. With their dedication to innovation, strategic expansion, and a clear focus on quality, it’s no surprise that in the few years that they have grown sprays, they are already considered one of the leaders in this bull market.

For florists and rose enthusiasts, the varieties coming out of Fransen Roses’ greenhouses are a dream to work with—each stem a product of expertise, care, and a commitment to cultivating roses at the highest level.

 

Aad Fransen with spray roses in greenhouse
Aad Fransen with his successful spray roses
Peter van Delft profile picture
Peter van Delft

I am always on the lookout for new flowers, specialties, novelties, and products coming into the season. Working in the Dutch flower industry enables me to see the prettiest flowers in the world, and I can say I really love it!

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